Business

Columns and Commentary

Off the Map: Gender and culture
Tom Edwards
Perhaps one of the most fundamental aspects of who we are as human beings is our gender, as it extends beyond any cultural, linguistic, religious or political aspect of our existence. Gender defines much about us ...

World Savvy: Memo from Moose Jaw
John Freivalds
Some Americans think that the only way to have a real cross-cultural experience is to travel to the far reaches of Kazakhstan, like I used to do, but there is a unique and different culture just across the US northern border in Canada ...

The Business Side: Internationalization and Canada
Adam Asnes
Internationalization and ultimately localization is driven first by business needs, strategies and partners. That said, a US-centric view of software adaptation for Canada represents one of the most accessible opportunities ...

Perspectives: Tweaking global tweets
Christian Arno & Paul Sawers
Charles Darwin's The Origin of Species (1859) is generally considered to be the foundation upon which all subsequent evolutionary biology is based. It was — and still is — a seminal piece of work and was the result ...

Takeaway: North America from the outside
Erin Vang
In 1998 I planned a trip to Norway and picked up a copy of Elizabeth Su-Dale's Norway: Culture Shock! A survival guide to customs and etiquette. I enjoyed the book, but it felt inside-out and backwards to me somehow ...

Region Focus

Translation industry in Cuba
Arturo Quintero
The island of Cuba, just 228 miles from Miami, is both very close and yet very far from the United States. This article does not aim to dwell on the well-documented history of this complex relationship. Instead, it explores ...

Adding personalization to the localization mix
Scott Abel
Localization is a hot topic among software manufacturers with tools they claim can help provide customers with relevant, laser-targeted content. More than ever, it seems, these firms are hyper-busy trying to get your attention ...

Reviews

Globish
Ultan Ó Broin
It's all the fault of "insecure marketing professionals anxious to display supposed cosmopolitan credentials." So says the Irish Times report of 17 February 2010 on the German rejection of "senseless Anglicisms." ...

Through the Language Glass
Rachel Schaffer
The Sapir-Whorf Hypothesis, also called the Linguistic Relativity Hypothesis (LRH), has been a staple of introductory linguistics courses for decades, probably ever since the early twentieth century, when Edward Sapir and Benjamin Lee Whorf ...

Technology