Latino Link

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Madalena Sánchez Zampaulo
Multilingual June 2011
Book Reviews

Those of us who work in the language services industry, and especially in Spanish <> English translation and interpretation, realize the need for what we do and the demand for it in a rapidly growing US Latino population. Joe Kutchera, author of the 2010 book Latino Link: Building Brands Online with Hispanic Communities and Content, focuses on ways businesses...

Those of us who work in the language services industry, and especially in Spanish <> English translation and interpretation, realize the need for what we do and the demand for it in a rapidly growing US Latino population. Joe Kutchera, author of the 2010 book Latino Link: Building Brands Online with Hispanic Communities and Content, focuses on ways businesses can reach Spanish-speaking consumers, both domestic and international, via online marketing and social media.

Kutchera’s book is broken down into 11 chapters in two halves, covering how the internet can be used to target those visiting Spanish-language websites, and how one can develop audience-appropriate and localized content in order...


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