Latino Link

Madalena Sánchez Zampaulo
MultiLingual June 2011
Book Reviews

Those of us who work in the language services industry, and especially in Spanish <> English translation and interpretation, realize the need for what we do and the demand for it in a rapidly growing US Latino population. Joe Kutchera, author of the 2010 book Latino Link: Building Brands Online with Hispanic Communities and Content, focuses on ways businesses...

Those of us who work in the language services industry, and especially in Spanish <> English translation and interpretation, realize the need for what we do and the demand for it in a rapidly growing US Latino population. Joe Kutchera, author of the 2010 book Latino Link: Building Brands Online with Hispanic Communities and Content, focuses on ways businesses can reach Spanish-speaking consumers, both domestic and international, via online marketing and social media.

Kutchera’s book is broken down into 11 chapters in two halves, covering how the internet can be used to target those visiting Spanish-language websites, and how one can develop audience-appropriate and localized content in order...


Search Articles

MultiLingual News

Subscribe to MultiLingual News


By submitting this form, you are consenting to receive marketing emails from: MultiLingual Computing, 319 N. First Avenue, Sandpoint, ID, 83864, http://www.multilingual.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Contact Us


  • By submitting this form you agree to our Privacy Policy. If you wish to edit or delete your personal data, refer to our Privacy Tools page.
  • This field is for validation purposes and should be left unchanged.