Finding the right partner to produce videos for global primetime

Rebecca Ray
MultiLingual May/June 2018
Core Focus

But what if you don’t have much experience in video localization? How do you go about vetting possible partners for this content format, especially if much of what your company produces is not ready for global primetime?...

When a product demo or a marketing video suddenly appears out of nowhere needing to be localized, resist the temptation to immediately request a quote from your language service provider (LSP). Invest a bit of time to think about how this content fits into your organization’s overall global content strategy. This exercise prepares you to manage the many moving parts that make up video localization projects. Focus on the following seven areas:...

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