Client Talk: Bowling Green, Kentucky

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Terena Bell
MultiLingual July 2018
Columns and Commentary

When do people who buy (or should buy) language services say professional translation is worth it? By talking with clients outside of a sales environment, we seek to uncover what’s really important to them....

“We translate on an as-needed basis,” Becker says, “but we also realize that translation is very costly. We have to measure when translating a piece or document whether it’s going to really have an effect to the consumer or to the patron.” The town’s most recent project, for example, was a brochure promoting a new city program, translated into nine languages.

So 1-5, how important is professional translation?

5: Becker believes language access “just becomes a common sense policy to implement when you have such a large foreign-born population and you have such language diversity.”...