Aiming high in Japan for successful localization

Arle Lommel
MultiLingual August/September 2018
Core Focus

Japan enjoys a reputation for being a difficult country to enter and sell in, but many of the problems enterprises encounter with translation there are self-inflicted....

Most enterprise buyers of translation today opt for a centralized strategy that involves working with a single multiple language vendor (MLV) or a handful of regional providers. However, Japanese benefits from a direct approach that bypasses middlemen in favor of a direct connection. The collaboration you need works best when content creators can communicate directly with the linguists working on content. If buyers do work with an MLV, they should make direct contact with the LSP’s Japanese team and LSPs should ask for and support active collaboration....

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