Perspectives: The future of localization in India and other emerging markets

Devaki Datar-Kunte
MultiLingual November/December 2018
Columns and Commentary

Though machine translation is the current buzz for the language industry, it is still in a nascent stage for all Indian languages. Partnering with a professional language company is therefore imperative to be able to speak locally to your clients....

It is therefore a myth that English will be all pervasive, or Hindi will help you communicate with your target customers. A consumer is more likely to buy a product or service when communicated to in his or her language, as proven by many surveys the world over. In a survey of App Annie, it was found that users in most Asian countries prefer to download and buy apps localized in their language. On the same lines, according to the KPMG survey, 88% of Indian language internauts are more likely to respond to an Indian language ad....


Search Articles

MultiLingual News

Subscribe to MultiLingual News

  • We use SafeUnsubscribe SafeUnsubscribe®. Email Privacy Policy.
  • This field is for validation purposes and should be left unchanged.

Contact Us


  • By submitting this form you agree to our Privacy Policy. If you wish to edit or delete your personal data, refer to our Privacy Tools page.
  • This field is for validation purposes and should be left unchanged.