Author Archives: Katie Botkin

About Katie Botkin

Katie Botkin, managing editor at MultiLingual, has a background in linguistics and journalism. She began publishing "multilingual" newsletters at the age of 15, (the linguistic variety at this early stage consisting mostly of helpful insults in Latin) and went on to invest her college and post-graduate career in language learning, teaching and writing.

Localization Basics

So you want to expand into new markets. Or maybe you want to know what translation mistakes your company should avoid. Possibly, you’re just curious what localization is. Great! You’ve come to the right place. Here are four important thing to keep in mind. 1. The customer is always right You should know what your...

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Travel, tourism, Cuba and the New Year

In 2017 we have a host of new localization subjects to explore. One is travel and tourism. I’ve traveled all over, but after spending ten days in Cuba, I can say it’s one of the most-visited and still least-touristy places I’ve been. From a tourist’s perspective, it’s aching for some seriously localized tourist amenities: wifi,...

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Looking ahead after the US election

All the messages I’ve gotten today from friends and colleagues abroad are worried. They woke up to the fact that the US had elected Donald Trump and a host of supporting characters. Whatever you personally think of Trump, it’s likely that this could negatively impact international diplomacy, trade and any number of US domestic issues. This is...

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Live from LocWorld

The keynote at LocWorld32 just took place in Montreal, Canada, discussing how to engage customers profitably. “This,” said keynote speaker Donald Cooper of localization “is a huge growth industry. I can’t think of another industry that’s growing at 7% a year.” Cooper speaks internationally in 40 industries worldwide, offering advice on business growth and management....

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Moravia and new directions

Common Sense Advisory had an insightful post about Moravia’s recent change in ownership to now-majority shareholder Clarion and influx of $100 million in revenue. Don DePalma notes that “Investors love software, but the reality is that somebody has to assemble the pieces,” and suggests that we may see more LSP acquisitions such as this in the...

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Women, culture and language

In our just-released December 2012 issue of MultiLingual, Hannah Berthelot dives into the realms of language, women and culture, and how these intersect in our industry. Her opening tales of getting verbally harassed in Paris caught my attention because they conjured up memories of my own. The only night I have ever walked around in...

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Teach them grammar at a young age

For future generations of translators, the youthful period of linguistic “plasticity” may be crucial. Apparently, the old adage that you can’t teach an old dog new tricks is somewhat true… at least, if you replace “dog” with “human” and “tricks” with “grammar.” “The brain is innately designed to be open to experience, but only during...

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(not) localizing happy hour

I popped over the local brewery across the street from MultiLingual just now for the reduced-price appetizers and a greasy jolt of pub food to get the neurons firing. Amid the hummus and calamari and pot stickers, I came across the following description for Irish Chips: “hand-cut chips smothered in cheese, black olives, tomatoes, green...

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language in person

Lingomatch promotes Language Swap in select cities worldwide. There are any number of sites where one can go to find a language partner (you’re learning Finnish, she’s learning English) via chat or Skype, but this one is set up as a social network / (hopefully?) platonic “dating” site to find a local language exchange partner....

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Mental Acculturation

The world flattens by means of technology, brand names, and apparently even psychology, according to the New York Times:  “Behind the promotion of Western ideas of mental health and healing lie a variety of cultural assumptions about human nature. Westerners share, for instance, evolving beliefs about what type of life event is likely to make...

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