The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger’s introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn’t artisan enough for us Irish. It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor....

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Is Your Development Relations Effort Global?

Just back from a very successful visit to Beijing and Singapore where I delivered PaaS for SaaS enablement to local Oracle partners. Oracle Applications User Experience partner enablement is worldwide, sure. We couldn’t live up to our enablement commitments and bring real software solutions to life in the cloud if we didn’t have an internationalized technology toolkit for partners too. Thanks...

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How Well Do You Know Your Local User? Take A Walk (or Run) In Their Shoes

How well do you know the local market? What assumptions do you operate on? Well, take a look at this post “Design Time @ Run Time: Putting the Apple Watch Through Its Paces in Beijing” over on the Oracle AppsLab (@theappslab) blog. It’s a shoutout for the user experience practice of ethnography or doing user research...

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Language and Your Internet Experience. YMMV

Yup, when it comes to your online experience, your mileage may vary (YMMV) for sure, depending on the language you speak. Check out this great article from The Guardian if you don’t believe me! The digital language barrier: how does language shape your experience of the internet? It’s a powerful insight into how language interplays with the...

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Moravia and new directions

Common Sense Advisory had an insightful post about Moravia’s recent change in ownership to now-majority shareholder Clarion and influx of $100 million in revenue. Don DePalma notes that “Investors love software, but the reality is that somebody has to assemble the pieces,” and suggests that we may see more LSP acquisitions such as this in the...

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How does the future look and how do we feel about it? The emotions and technology of the language industry

A guest post from Roberto Silva, Technology Solutions Manager, Conversis At the beginning of a new year, many people take a look at the past and make plans for the future. Luckily, I would say, most of these plans are never finished. On an enterprise level, the situation is similar, although usually centred more on economy...

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Smartling: Developing the Cloud Translation Experience

After meself and himself of Smartling met at the Websummit, I wanted to look at a forthcoming Smartling self-service offering suitable for software developers. When Jack Welde (@jwelde) (i.e., himself) gave me the nod, I got to it, taking the opportunity to reflect on the developer experience and enterprise translation, generally. Offering translation “as a...

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Going Native: Chinese Mobile UX

Shout out for a great article by Dan Grover (@dangrover), writing about Chinese mobile app user interface trends. Dan relocated from San Francisco to China, and used this move to document and share some great insights into Chinese user experience that are invaluable for localization too. Check out the examples. I love the sections on how discovery is...

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The Importance of Translated Public Health Information Comes Home

Spotted these notices in the arrivals area at Dublin Airport as I returned from abroad. The information is about the outbreak of the Ebola virus disease. These notices are in Gaeilge (Irish), English, and French, and are published by the Irish Health Protection Surveillance Centre. A reminder that we live in a globalized world, sure. Not that disease ever respected national boundaries....

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