Wearabletech: Gucci Translate Anyone?

This innovation from IconSpeak caught my eye recently, though not the attention of my credit card. It’s a t-shirt printed with icons that enables global travellers to communicate by pointing to the icons, doing away with the need for those so-so translation apps and clunky phrase books into the bargain. The icons themselves are said to be...

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Emerging localization technology for startups

Our Startup localization issue went live today, and in celebration, we’re sharing a guest post on the subject from Blazej Szperlinski of Text United. Read more on the subject here. Why don’t more startups have their content translated? It’s easy to think that startups don’t localize due to limited funding or lack of language skills...

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Why the language service industry provides better opportunities for entrepreneurial women than other professional services

Guest post by Isabella Moore, Former President, British Chamber of Commerce Happy International Women’s Day! This year, there has already been significant debate around the need to accelerate gender parity. Having worked in the language service industry for more than three decades I have witnessed a significant increase in the number of female owned language...

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Third Localization Unconference Canada. Now a Tradition!

Oleksandr Pysaryuk (@alexpysaryuk) reports: It was the third time we held the Localization Unconference in Toronto. And our Canadian edition was again absolute fun and a success! Shout out to co-organizers Jenny Reid and Richard Sikes, and to Charmaine Cook of Moravia who sponsored our afterparty – the networking dinner. Achievers welcomed an especially close...

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Blame Florida. Again: Is Coding Just Another Language?

An interesting debate: Is coding just another language? Some people in Florida seems to think so, and the Senate there is set to act. For me, this “let’s-all teach-little-kids-coding” stuff is about parental fears, blind ignorance about what constitutes a core competency and non-exportable skill (such, as say, “design”), and a living embodiment of that Shavian observation about us...

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Localization Immaturity Model: Are We There Yet?

The reality of the “gig economy”. Incessant talk about “Millennials“. Language startups and their hoody culture. Is there no end to being made feel “old” these days? As I look around me at those new faces I see at industry conferences and compare it with my Twitter “Following” list, I wonder if I might be “old”? Could I...

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“Hello. Is it .ME You’re Looking For?” L10n Storytelling for Coders

Using plain language and reflecting the user’s world are long-established tenets of software user experience (UX). These days we might talk more about context and storytelling as part of our UX communications strategy than usability heuristics, but the message is the same: talk to your users in way that relates to them. So, I really love...

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The Advent of Finnish Emojis: Happy Holidays, Headbangers

The Finnish government has released its own set of emojis (絵文字) that capture just what it means to be so Finnish. Reflecting the season that’s in it, you can view these emojis advent-calendar style on the web. The emojis’ release was covered by National Public Radio’s (NPR) All Tech Considered radio program from the U.S. It’s worth listening to. These emojis...

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The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger’s introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn’t artisan enough for us Irish. It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor....

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