Language in Business

Conversational UI Language Design at LocWorld35

Conversational UI localization and language design skills are central to a great user experience. CUI means we moved from a "user"-centric concept of design to a human-centric one. After all, what could be more "natural" that talking to a computer? Both humans and computers "converse" in dialog, and it's the language design knowledge for such a conversation that's critical to delivering a natural, human-like interaction between the two.

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How to rank well in French SEO

SEMRush completed a study of Google’s ranking factors in September 2017 and found that factors like the time visitors spend on your site and the number of pages they view are now more important than factors such as how often you include a specific keyword on the page. This reinforces the importance of creating a user-friendly website with a responsive design that considers human factors first.

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The power of positive language

What if there was an easy trick to be more persuasive and more positive, just by changing your mindset and the way you phrase sentences? English speakers have the option to voice both a positive statement and a negative statement that convey the same meaning. For instance, “come to the restaurant on time” and “do not come to the restaurant late” both deliver similar messages; however, the connotation behind the former is much less negative.

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Localization testing for software and websites

Once you have localized your software or website, how do you know if the localized version functions properly? Have the images been accurately localized? Are the dates, time, currency and addresses properly formatted for each target region? Do the hyperlinks function properly? Is there any text truncation? Are all hot keys working properly? How does...

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Things Are Looking Black For Boring Fridays Worldwide

“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...

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Translation errors and culture

The evolution of the internet, and in particular the growth of social media, has done wonders to reduce the vastness of our planet and bring people around the world closer together. Our communication pings almost instantaneously around the world and auto-translation software is making the content of the internet accessible like never before. Yet there’s...

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Building professional relationships in Asia

It is true that the Northeast Asian countries, particularly Korea, China and Japan, share a lot in common. In fact, it could be argued that when it comes to business culture, Asian cultures in general have higher degree of similarity between one another than countries in the West. However, as a business person in Korea who...

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Boaty McBoatface: Man versus Machine at Localization World

Yes, the whole Boaty McBoatface thing has now entered the language space too. Parsey McParseface, part of Google’s SyntaxNet, an open-source neural network framework implemented in TensorFlow that provides a foundation for Natural Language Understanding (NLU) systems is out there: Parsey McParseface is built on powerful machine learning algorithms that learn to analyze the linguistic structure of...

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Global Branding and those “Minority” Languages: Business Benefits

Superb article in the UK’s Guardian newspaper about the business benefits of branding using what are often snottily referred to as “minority” languages: Basque, Cornish, Irish, Welsh, and so on. Read it here: Let languages shout out your business benefits. Make no mistake, such languages offer a competitive edge for domestic and global brands. Using Irish (Gaeilge) for example drives a multi-million Euro market....

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