Localization Culture

Five tips for running a localization business in China through COVID-19

Going through a financial crisis while your country is on lockdown is an experience we will most likely never forget. But even in this time of uncertainty, it could be an experience that will make your team stronger. Our company survived the COVID-19 crisis in China, and we took steps to ensure the business has not suffered any financial losses.

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Localizing for holidays in a changing world

Something we don’t talk a lot about when we talk about localization is keeping up with changing cultural ideology. Thanksgiving is a prime example. Held the fourth Thursday of November every year in the United States, this year the holiday is celebrated tomorrow, and the days surrounding it are often treated as holidays as well.

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The Irish Language: A Cereal Troublemaker Hits the Gaeltacht

I joined my son (aged 13) for breakfast and asked him if he knew the Irish for "cereal". Officially, the term would be "gránach bricfeasta" or similar, but he simply said, "calóga" (which basically means "flakes"). But I immediately thought he said "Cellógga", my Dublin urban Irish ear already tuned into expecting to hear brand names and slang as terminology.

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The selling point of being a responsible LSP

Human Rights Day is observed every year on December 10. It’s a commemoration of the day on which, in 1948, the United Nations General Assembly adopted the Universal Declaration of Human Rights. The General Assembly followed up with a resolution in 1950 that invited all states and interested organizations to observe that day of each...

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Google, gender and money

Google is scrambling to distance itself from a ten-page memo currently circulating around the internet and written by an employee. A male, self-described “classical liberal” outlined his ideas on gender in a document he titled “Google’s Ideological Echo Chamber.” In it, he appeals to generalities about men and women’s psychology as it relates to tech...

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Travel, tourism, Cuba and the New Year

In 2017 we have a host of new localization subjects to explore. One is travel and tourism. I’ve traveled all over, but after spending ten days in Cuba, I can say it’s one of the most-visited and still least-touristy places I’ve been. From a tourist’s perspective, it’s aching for some seriously localized tourist amenities: wifi,...

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Things Are Looking Black For Boring Fridays Worldwide

“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...

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Looking ahead after the US election

All the messages I’ve gotten today from friends and colleagues abroad are worried. They woke up to the fact that the US had elected Donald Trump and a host of supporting characters. Whatever you personally think of Trump, it’s likely that this could negatively impact international diplomacy, trade and any number of US domestic issues. This is...

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