Localization Strategy

Three questions to ask before you create a remote team for your small business

Remote employment is a growing trend in America, as well as across the globe. With the majority of workers expecting remote work arrangements in their careers, it makes sense for small businesses to adapt to attract top talent. Here are three things to figure out to meet your current and future business goals.

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Five advantages of using marketing localization for your business

Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.

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