12 Top Language Industry Podcasts to Listen to in 2021

According to podcast production company Podcast Insights, more than 850,000 separate podcasts are out there in the world, waiting to be listened to today....

Do you ever give your customers international business advice?

One of the toughest tasks has been to bite my tongue when advice falls outside of the linguistic realm. Luckily, I have close relationships with a lot of my business partners, so I occasionally contribute to their success with some key recommendations. What are some of the things you wish you could consult your clientele about when it comes to starting an international expansion?

Game Localization Editor Discusses Voice Recording in Quarantine

PlayStation spoke recently with game localization editor Allie Doyon about her voice acting work on the localization team for the upcoming English release of...

Conversations with Character(s)

Of the world’s approximately 7,000 languages, around 4,000 are written. Though many of us, certainly those of us from secure linguistic communities, take the...

The calculus of translation

I recently saw a beautiful book about Mercedes. It's all pure, glossy prestige — 400 richly illustrated pages in German, English and French. But there's a catch...

Collective translation of the Encyclopédie

The Encyclopédie Diderot et d’ Alembert is often cited as an early (1750s) beacon of choral authorship (140 contributors) in a traditional European culture...

Apple to provide interpreters in stores

International tech company Apple plans to up the availability of American Sign Language (ASL) interpreters in its stores, reports information site iLounge. In the...

Blue, Gorm, Elektrisches Blau: David Bowie in Irish and Transcreation

Táimid ann sa mhóimint dhraíochtach seo Sin é an stuif as a bhfitear brionglóidí  . . .  * I'm mega-fan of the music of the late...

Humor and AI: Does it travel?

Conversational interfaces such as chatbots and voice assistants present many localization challenges — humor, for example. And that’s not even considering if the original content was all that funny to begin with.

Cross-Culturally Collaborating Together — Country Cultural Aspects

An interactive exercise presented to the attendees at the Localization World 2008 conference in Berlin: Find someone from another country of origin. Ask them to...

Chinese Facebook Launched – Ish

Facebook in Chinese (Simplified, I presume) is available. The Wall Street Journal (a fine publication I read every morning in my local store until...

Common mistakes in life sciences localization and how to avoid them

Life sciences are one of the most complex and challenging localization niches anyone could take on — and because of this, there are many common mistakes LSPs and translators make regarding the localization of material from the life sciences sector. Our new issue, which just went live, addresses more of these challenges.

How to localize your eCommerce listings in a way that sells

eCommerce localization is a complicated process that entails much more than just finding the right word in a dictionary. It may demand a much broader understanding of the culture, along with a strong knowledge of the niche the eCommerce operates in. This requires proficiency in brands, categories, conversion tables and a host of other aspects.

Localization & Race: Disney’s Dubbing Controversy

Disney/Pixar's localization of the movie Soul has generated some race-related controversy, according to The Independent. Released in 41 different countries, the film is about a...

Global audiences, social media and content localization

Content localization is a relatively new realm that is rapidly gaining momentum. Its existence is necessary in the modern-day world of marketing if a business wants to reach wider audiences.

Is resistance futile? Or can we go Globish?

News reports from Iran say that President Mahmoud Ahmadinejad has ordered governmental agencies, newspapers and publications to use modified Persian words instead of English...

Differences between US and UK English that language professionals should know

The different dialects of English present an interesting challenge for professionals working in language services. We’ve selected three key areas in which US and UK English — two particularly prominent dialects of the language — differ.

How to rank well in French SEO

SEMRush completed a study of Google’s ranking factors in September 2017 and found that factors like the time visitors spend on your site and the number of pages they view are now more important than factors such as how often you include a specific keyword on the page. This reinforces the importance of creating a user-friendly website with a responsive design that considers human factors first.

Was Amazon’s Giant Translation Gaffe a Marketing Ploy?

“It felt like a huge prank,” said translation industry business consultant Anne-Marie Colliander Lind in a conversation about Amazon’s botched launch of amazon.se in...

Fujitsu Launches Hands-Free Translation System

The Japanese information technology (IT) and communications company Fujitsu recently launched a new speech translation system, notable for the fact that it’s a hands-free...

Macron trips up translators

The controversy started when President Macron used the verb “emmerder” in an interview with Le Parisien. He was quoted as saying: “J’ai très envie d’emmerder les non-vaccinés,” voicing his intent to make the lives of the non-vaccinated difficult.

Native American Languages Receive Support at White House Summit

On Nov. 15, a group of United States government agencies launched a new initiative geared to protect and preserve Native American languages that have...

Hazaar Fundas of Indian-English

Just back from India, where I picked up a wonderful, witty, and insightful book on the subject of Indian-English called “Entry From Backside Only:...

Following merger, Amplexor adopts Acolad brand

The company announced its new name today following the completion of its merger with Acolad in 2021. With a unified name and a unified vision, company leaders look forward to a 2022 of expanded global reach and capabilities.