Google, gender and money

Google is scrambling to distance itself from a ten-page memo currently circulating around the internet and written by an employee. A male, self-described "classical...

Why people are ignoring your marketing, and what you can do...

Do you feel like you put hours into your marketing efforts, but get very little return? Does the sight of marketing tasks on your...

The perfume of bad translation

A couple of days ago, I was flying between Biarritz and Paris on an Easy Jet flight and picked up their onboard duty-free catalogue...

The calculus of translation

I recently saw a beautiful book about Mercedes. It's all pure, glossy prestige — 400 richly illustrated pages in German, English and French. But there's a catch...

Careful globalization navigation

Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.

Localization Basics

So you want to expand into new markets. Or maybe you want to know what translation mistakes your company should avoid. Possibly, you’re just...

Solutions for the top three localization challenges

Rob Vandenberg explores three basic localization challenges and how cloud-based TMS (Translation Management Systems) may help increase efficiency in corporate translation/Localization management.

Requesting test translations

So you’re looking to purchase translations and onboard a new language service provider (LSP). Why not simply request a test translation from several suppliers...

Travel, tourism, Cuba and the New Year

In 2017 we have a host of new localization subjects to explore. One is travel and tourism. I’ve traveled all over, but after spending...