Shopping Around For Sherpas Check out this superb article by linguist, lexicographer, columnist, and self-described “all-around word nut” Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses the cultural misappropriation of words and how sherpas, ninjas, and gurus crop up everywhere: Why Do Supreme Court Nominees Have ‘Sherpas’? Ben argues that this kind of contrived lexical exoticism hides the complex cultural...
Marketing
Why NOT to localize GDPR implementation
Suddenly your inbox is filling up with updated privacy policy notices from every company you have ever offered your name or email to. It’s worth taking a look at what they say — you’ll be surprised how obvious most of it sounds. While large multinationals have hired a small army of specialists to gracefully implement said rules, small businesses are scrambling to grasp the scope and find the time. Mostly because, sometime mid-April, they first heard of this and realized it applies to any company possessing the data of an EU citizen.
Five ways to localize your email marketing strategy
Email marketing can be extremely effective; you just need to plan your strategy before implementing it. By localizing your emails, you’re much more likely to to deliver messages your customers will actually read.
Why people are ignoring your marketing, and what you can do about it
Do you feel like you put hours into your marketing efforts, but get very little return? Does the sight of marketing tasks on your to-do list fill you with dread? It doesn’t have to be that way! A quick review of your marketing practices could help you improve your results. Marketing is essential for freelancers....