Travel and Culture

Latvia’s linguistic journey

Tourism is popular the world over, and Latvia is no exception. Once, at a resort in Whistler, British Columbia, I was surprised to meet a trainer with AirBaltic, the flag-carrying airline of Latvia. The trainer told me that when AirBaltic started flying in 1995, its flight attendants only knew Latvian and Russian.

READ MORE...

Terminology Glosses: Hikikomori and Ikigai

Let's talk about Japanese. In Japanese, the personal pronoun 私 (watashi, I) becomes 私たち (watashitachi, we) thanks to the suffix たち (tachi, mark of the plural). Moving up one level towards syntax, we then realize that the word order in Japanese is subject-object-verb. These two features alone should suffice to...

READ MORE...

The perfume of bad translation, part 2

Apparently my new favorite hobby on small airlines is to read their in-flight shopping catalogues — specifically what appear to be their worst and most amusing translations. I discovered this pastime a year ago, as some of you may remember. In this case, I was flying Aegean with a flightload of Greeks, nearly all of whom were engaged in loud conversation with someone behind them or across the aisle.

READ MORE...

Multimedia synonyms explored

A lot has happened in translation in the last few years, including significant advances in multimedia translation. A quick search resulted in a whole list of neologisms corresponding to new techniques and approaches in translation. The term surtitle in particular is a neo-formation coined following the same pattern as its cognate word subtitle.

READ MORE...

Blue, Gorm, Elektrisches Blau: David Bowie in Irish and Transcreation

Táimid ann sa mhóimint dhraíochtach seo Sin é an stuif as a bhfitear brionglóidí  . . .  * I’m mega-fan of the music of the late David Bowie. I love everything he did from Hunky Dory (1971) up to his Lodger (1979) album (you can keep the rest). His so-called Berlin Trilogy is amongst my favorite recordings; I always go...

READ MORE...

Secured By miniOrange