FOCUS ARTICLES

Tourism Inside a COVID Haven

by Jessica Roland

Before last year, Donny Yang, a tour guide in Taiwan, spent four to six months traveling internationally every year. He was in his home in Taipei so seldom that it made sense to rent it out, so he signed a five-year rental agreement and started his travels. He was in India when the pandemic started, and he had to return home… even if he didn’t have a literal house to go to.

“Due to my travel plans, I didn’t think I’d be back in Taiwan at any point in the next five years,” Yang said. “But the pandemic screwed me over, and now that I’m back, I can’t kick just my renters out. We signed a contract.”

The Art of the Pivot

by Jessica Roland

“Survival is the ability to swim in strange water,” wrote science fiction author Frank Herbert. This was never truer than for the travel and tourism industry today, as companies struggle to keep their heads above water in the COVID-19 crisis. They are a long way from safe shores, but beyond mere endurance, travel industry players are coming up with new ideas to swim faster, better, and differently. There is positive hope for these companies and the suppliers — including LSPs — who serve them.

Travel and tourism represents a significant portion of world business. Its direct contribution to world GDP increased from 9.9% in 1995 to 10.3% in 2019.

A Tale of Two Tourisms

by Michael Reid

Translation is a booming field, but for smaller economies that rely on tourism, the drive to use English as a lingua franca can mean leaving other languages off the menu.

There are few industries that weren’t shaken to their cores when the COVID-19 pandemic gripped the world in 2020. The translation industry seems to have been robust enough to withstand some of the worst shocks, but even this otherwise resilient industry has not been left unchanged.

While translation as a whole may be booming, even in the face of COVID-19, the tourism industry was brought to its knees in 2020, suffering a 74% drop in international tourist arrivals, representing a $1.3 trillion loss in export revenue, according to the United Nations World Tourism Organiza-tion (UNWTO).

Remote Working In 2021

by Molly Lipson

It’s been a long year since the world was hit by this pandemic and our lives altered dramatically. Some of those changes were short-lived — famous musicians’ Instagram Live gigs quietly petered out while sourdough making was swiftly replaced by sourdough eating — but more significant differences have lasted the duration. Remote working became an emergency default option for many people during lockdowns, and it’s a trend that looks set to stay. Hoping to take advantage of this move are countries around the world seeking ways to recuper-ate severe financial losses from the pandemic-induced lack of tourism.

For EU citizens, freedom of movement helps facilitate work-ing abroad, and US residents can consider transplanting to a new state or city to try something new. 

Reconstructing Travel and Leisure

by Arle Lommel and Rebecca Ray

Life will never be the same again for anyone on the planet after this past year — and especially for anyone working in the travel and leisure industry, international or domestic. How-ever, as this sector begins to look forward to reconstructing, multilingual offerings should be part of most organizations’ portfolios, even in the case of much domestic travel. Language should now, more than ever, be leveraged as a wow factor to win back potential travelers by rebuilding their confidence that the experience that you will deliver will have been worth the wait. The time to prepare is now.