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User experience storytelling. Electric guitars at Star’s Music, Paris. Image by Ultan Ó Broin.

User experience storytelling. Electric guitars at Star's Music, Paris. Image by Ultan Ó Broin.

User experience storytelling. Electric guitars at Star’s Music, Paris. Image by Ultan Ó Broin.

Alexa: A well-known feminist. But multilingual options are a must for voice-first customers (Amazon Echo image via Internet fair use).

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