XLATED
September 25, 2013
 

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A. BUSINESS
A.1. CETRA opens Ghana office
A.2. nlg relocates headquarters

B. PEOPLE
B.1. AKIRA Translations hires global development consultant
B.2. Localization Care adds junior project managers
B.3. New director of managed services at Moravia

C. RESOURCES
C.1. Reports cover transcreation, global website return on investment

D. CLIENTS AND PARTNERS
D.1. Avalon Media includes Across Language Server
D.2. Cloudwords, Marketo combine technology

E. MultiLingual News
E.1. About MultiLingual News

A. BUSINESS

A.1. CETRA opens Ghana office

CETRA, Inc., a provider of translation, website and software localization and interpretation services, has opened an office in Accra, Ghana. Anukware Adzima will serve as the general manager of CETRA Ghana Ltd.

CETRA, Inc., E-mail: info@cetra.com, Web: http://www.cetra.com

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A.2. nlg relocates headquarters

nlg GmbH, a language service provider, has moved its headquarters to the new Munich Airport Business Park. The company focuses on the life sciences, automotive, power generation and heavy equipment industries.

nlg GmbH, E-mail: info@nlgworldwide.com, Web: http://www.nlgworldwide.com

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B. PEOPLE

B.1. AKIRA Translations hires global development consultant

AKIRA Translations has hired Yves Vanneste as global development consultant. Vanneste has 20 years of experience creating and developing language service companies.

AKIRA Translations, E-mail: info@akiratranslations.be, Web: http://www.akiratranslations.com

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B.2. Localization Care adds junior project managers

Localization Care, a translation and localization agency specializing in the languages of the CEE and FIGS regions, has hired Aya Atayeva and Izabela Lecewicz as junior project managers.

Localization Care, E-mail: contact@localizationcare.com, Web: http://localizationcare.com

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B.3. New director of managed services at Moravia

Moravia, a globalization solutions provider, has hired Jeff Steele as director of managed services. Prior to Moravia, Steele was vice president of the Media and Entertainment division at V2 Solutions.

Moravia, E-mail: info@moravia.com, Web: http://www.moravia.com

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C. RESOURCES

C.1. Reports cover transcreation, global website return on investment

Common Sense Advisory, an independent market research firm specializing in the language service industry, has published two reports. "Which Level of Transcreation Works Best for You?" provides visual examples of different degrees of transcreation. Managers responsible for global content can use the examples to educate stakeholders in how to attract and keep higher numbers of international customers through communicating with them in ways that are more natural and locally resonant.

"Return on Investment for Global Websites" is based on a survey of 132 companies in 20 countries that purchase language services. It explores why translation, localization and web globalization managers find it so difficult to measure the results of globalizing their websites, and what would enable them to do so. Because website content frequently gobbles up a large chunk of the translation budget, it’s paramount that translation managers learn how to use ROI to gain the budgets they need.

Common Sense Advisory, Inc., E-mail: sales@commonsenseadvisory.com, Web: http://www.commonsenseadvisory.com

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D. CLIENTS AND PARTNERS

D.1. Avalon Media includes Across Language Server

Avalon Media srl, a translation and localization company, has included the Across Language Server from Across Systems GmbH, a manufacturer of corporate translation management systems, in its service offerings.

Across Systems GmbH, E-mail: international@across.net, Web: http://www.across.net

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D.2. Cloudwords, Marketo combine technology

Cloudwords, Inc., a cloud-based translation management application, has implemented a translation management integration with Marketo, provider of a cloud-based marketing software platform for building and sustaining engaging customer relationships, to deliver multilingual content management for all marketing assets.

Cloudwords, Inc., E-mail: globalsales@cloudwords.com, Web: http://www.cloudwords.com

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E. MultiLingual News

E.1. About MultiLingual News

MultiLingual News is a free newsletter featuring the latest news for the language industry. Additional news items are posted to https://multilingual.com/news. You may submit news via our online form. Archives of the newsletter are available online. To reach the readers of this newsletter send an e-mail inquiry regarding advertising and sponsorship opportunities.

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