The Latest News

Report outlines future direction for TMS


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Translation Management at the Crossroads." The report introduces two trends affecting the sector; analyzes the current state of the translation management systems (TMS) market; interprets product evolution using an S-curve analysis; forecasts the impact of the feature war on the next generation of products; and outlines future directions for TMS.


Past news for Common Sense Advisory, Inc.

Reports cover survey results


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Global Digital Transformation Overview: Six Correlations." The report presents top level survey results from a global digital transformation research series based on a survey of 53 content marketing and localization managers conducted in September 2018.
The report "The Fastest-Growing LSPs: 2018" analyzes revenue, evaluates the factors that drive growth and analyzes the performance of leading companies.

Report on defining depth of localization


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "How Deeply Should You Localize." The report addresses how to define depth of localization and how deeply organizations localize, with an emphasis on the role of site size and number of languages in this decision and why organizations treat languages differently. It closes with a set of recommendations for how to determine appropriate depth for sites.

Report defines what intelligent content is and why it matters


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Four Futures for Global Intelligent Content." The report defines what intelligent content is and why it matters, and analyzes four content trends. It also includes a set of recommendations for how to prepare for the rise of intelligent content.

Report covers translation proxies


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Re-assessing Translation Proxy Solutions." The report defines translation proxy, revisits the myths, and identifies scenarios where proxies should always be considered or should generally be avoided. It also provides a representative list of translation proxy vendors in three categories: independent software companies, LSPs with branded proxy solutions, and hybrid vendors offering technology-only or with human-delivered language services.

Updated report reflects major developments in machine translation


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Machine Translation: Which Type Works Best? (2018)." The report is an update of a July 2016 report and reflects major developments in the machine translation (MT) market. It discusses solutions in chronological order of development — rule-based, statistical, hybrid and neural MT. It then discusses the role of adaptive MT, characterizes deployment choices and compares the types and lists major providers for each one.

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