The Latest News

Report on defining depth of localization


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "How Deeply Should You Localize." The report addresses how to define depth of localization and how deeply organizations localize, with an emphasis on the role of site size and number of languages in this decision and why organizations treat languages differently. It closes with a set of recommendations for how to determine appropriate depth for sites.


Past news for Common Sense Advisory, Inc.

Report examines language choices of prominent websites


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Global Website Assessment Index 2019." The report examines language choices available on 2,817 prominent websites in 37 industry sectors. Data is presented for each sector in an infographic detailing the relative popularity of languages found on each sector's most prominent websites – and whether the language is a source or target.

Integrating new executives into the translation process


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Onboarding Executives New to Translation." The report covers why executive (re-)education is part of the job and how to view the process as an opportunity. It also includes guidelines for bringing executives new to translation up to speed.

Reports cover survey results


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Global Digital Transformation Overview: Six Correlations." The report presents top level survey results from a global digital transformation research series based on a survey of 53 content marketing and localization managers conducted in September 2018.
The report "The Fastest-Growing LSPs: 2018" analyzes revenue, evaluates the factors that drive growth and analyzes the performance of leading companies.

Report defines what intelligent content is and why it matters


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Four Futures for Global Intelligent Content." The report defines what intelligent content is and why it matters, and analyzes four content trends. It also includes a set of recommendations for how to prepare for the rise of intelligent content.

Report covers translation proxies


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Re-assessing Translation Proxy Solutions." The report defines translation proxy, revisits the myths, and identifies scenarios where proxies should always be considered or should generally be avoided. It also provides a representative list of translation proxy vendors in three categories: independent software companies, LSPs with branded proxy solutions, and hybrid vendors offering technology-only or with human-delivered language services.

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