The Latest News

This section is updated almost daily with the most current industry-related press releases we receive.

Common Sense Advisory rebrands


Common Sense Advisory, Inc., (CSA), an independent market research firm specializing in the language services industry, has rebranded as CSA Research and launched a new website.


Past news for CSA Research

Global market study open for participation


Common Sense Advisory, Inc., (CSA), an independent market research firm specializing in the language services industry, has issued a call for participation in its annual Global Market Study. CSA will publish the annual rankings and market reports as soon as possible after the survey closes.

Report examines language choices of prominent websites


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Global Website Assessment Index 2019." The report examines language choices available on 2,817 prominent websites in 37 industry sectors. Data is presented for each sector in an infographic detailing the relative popularity of languages found on each sector's most prominent websites – and whether the language is a source or target.

Integrating new executives into the translation process


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Onboarding Executives New to Translation." The report covers why executive (re-)education is part of the job and how to view the process as an opportunity. It also includes guidelines for bringing executives new to translation up to speed.

Reports cover survey results


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "Global Digital Transformation Overview: Six Correlations." The report presents top level survey results from a global digital transformation research series based on a survey of 53 content marketing and localization managers conducted in September 2018.
The report "The Fastest-Growing LSPs: 2018" analyzes revenue, evaluates the factors that drive growth and analyzes the performance of leading companies.

Report on defining depth of localization


Common Sense Advisory, Inc., an independent market research firm specializing in the language service industry, has published "How Deeply Should You Localize." The report addresses how to define depth of localization and how deeply organizations localize, with an emphasis on the role of site size and number of languages in this decision and why organizations treat languages differently. It closes with a set of recommendations for how to determine appropriate depth for sites.

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