The Latest News

This section is updated almost daily with the most current industry-related press releases we receive.

New members of the JFA marketing team

Don Flanagan, Ph.D. and Rosemary Busch, formerly of the 3M Company, have joined JFA as marketing associates, managing director John Freivalds announced. ”I am pleased to add two people like Don and Rosemary to our organization,” Freivalds said. ”Both have unique talents and backgrounds that will allow us to better serve our clients and expand our expertise in the foreign language market.”

Flanagan brings to JFA an extensive background in the high-tech industry, marketing communications and foreign language software. He received his Ph.D. in English from the University of Minnesota and his computer background includes 15 years of employment at Control Data and Network Systems. Flanagan also coordinated marketing communications for Accent Systems, the producer of the multilingual word processing program Accent, and will play a key role in acquiring and managing JFA's multilingual software accounts.

Busch recently retired after 17 years with 3M, where she was the Administrator of the Language Society, developed for company employees and their families. Established in 1967, the Society has provided foreign language training, cross-cultural advice and in-house translation and interpretation services, making the company one of the world's truly global organizations.

Busch will team with Freivalds to establish corporate self-instruction language programs, similar to 3M's, that will allow companies to become more competitive in the world economy.

JFA is a Minneapolis-based group that specializes in marketing foreign language products and services.

Past news for JFA, Inc.

JFA poster celebrates toasts around the world

JFA, a marketing communications firm that partners with companies selling products or services internationally, has published its latest creation in a popular series of posters with international flavor. ”The Periodic Table of Toasts” features the toasts of 35 nations, from ”slainte” in Ireland to ”gan bei” in China. The colorful poster harks back to the original purpose of drink, which is celebration.

The 24-by-36-inch poster is suitable for framing and can also be customized with a message and logo. Buyers will also have access to two booklets that go inside the history of toasting and the drinks that go with it. ”The Periodic Table of Toasts” is the fourth in a series of posters based on the theory of ”Guerilla Linguistics.” The theory contends that the use of appropriate words or phrases is the quickest way to get inside a country's culture.

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