Tag: entertainment

Japanese fans call localized Demon Slayer title ‘egregious’

Hell hath no fury like an anime fan scorned — in this case, devotees of the popular Demon Slayer series. Like Squid Game, Demon Slayer is another piece of non-Western media finding enthusiastic success in the globalized entertainment marketplace. And also like Squid Game, it’s an example of the unusual problems that can arise in the localization process. 

Breaking Down Disney’s Localization Plans across Asia

Earlier this month, Disney announced a slew of new content for Asia and the Pacific (APAC) that includes nearly 30 new titles to be...

Newly-Founded Entertainment Globalization Association Shares Strategy

The newly-minted Entertainment Globalization Association (EGA), just created last week, has set its sights on publicizing the role of localization in the entertainment industry. The...