Global Branding
Business
Effective Market and Competitor Research for International Businesses
Whether your business is expanding or already operating internationally, high-quality market and competitor research can enable your brand to develop an appropriate localization strategy.
Business
The Art of Global Brand Localization: Ain't No McJob*
The McDonalds McMór (mór means big or great in Gaeilge ) burger's introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn't artisan enough for...