Tag: irish

Running on Empty: The Irish Language Lesson from #LocWorld31

Another Localization World Dublin has come and gone. Again, running featured as an (unofficial) activity  for participants. Again, the expressed interest in doing so paled in terms of actual turnout. At least there is a pattern, a turnout of around 20% or so. We did have a couple of good runs though. This made me wonder about...

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Global Branding and those “Minority” Languages: Business Benefits

Superb article in the UK’s Guardian newspaper about the business benefits of branding using what are often snottily referred to as “minority” languages: Basque, Cornish, Irish, Welsh, and so on. Read it here: Let languages shout out your business benefits. Make no mistake, such languages offer a competitive edge for domestic and global brands. Using Irish (Gaeilge) for example drives a multi-million Euro market....

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The Art of Global Brand Localization: Ain't No McJob*

The McDonalds McMór (mór means big or great in Gaeilge ) burger’s introduction in Ireland has fallen foul of the local Food Safety Authority. It just wasn’t artisan enough for us Irish. It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor....

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Ich Bin Ein Taoschnó

Yes, taoschnó. That’s the answer to the Twitter question (asked by @patricox) “How do you say donut in Irish? Some Irish cops want to know.” Thanks to @aonghusoha for the translation into Irish (Gaeilge). The question was prompted by the news that members of the Police Service of Northern Ireland are lining up to learn...

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20 Year Strategy for Irish Language Launched: It's All Politics

Irish Government launched their 20 year strategy for the Irish language. But it's the wrong strategy, for the wrong language, at the wrong time. What a shame the strategy wasn't about creating a multilingual society in Ireland and positioned Irish within that, along with other languages.

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