Black Friday signs in English. Making the world a more boring place. Image: Ultan O’Broin

Black Friday in Florence. No translation needed. Image: Ultan O'Broin

Black Friday signs in English. Making the world a more boring place. Image: Ultan O’Broin

Black Friday signs in Florence on both multinational chains and locally owned and operated stores. Black Friday signs everywhere to be seen in Florence. Image: Ultan O’Broin

On the ground translation in the Mercato Centrale in Firenze. Image: Ultan O’Broin

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