On the ground translation in the Mercato Centrale in Firenze. Image: Ultan O’Broin

Black Friday in Florence. No translation needed. Image: Ultan O'Broin

On the ground translation in the Mercato Centrale in Firenze. Image: Ultan O’Broin

Black Friday signs in English. Making the world a more boring place. Image: Ultan O’Broin
Amazon Italy Cyber Monday advertisement on the back page of La Repubblica of Monday, 28-November-2016. Image: Ultan Ó Broin

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