Amazon Italy Cyber Monday advertisement on the back page of La Repubblica of Monday, 28-November-2016. Image: Ultan Ó Broin

Black Friday in Florence. No translation needed. Image: Ultan O'Broin

Amazon Italy Cyber Monday advertisement on the back page of La Repubblica of Monday, 28-November-2016. Image: Ultan Ó Broin

On the ground translation in the Mercato Centrale in Firenze. Image: Ultan O’Broin
Trash talking languages everywhere: “Black Friday” in Dün Laoghaire, County Dublin, Ireland. Image: Ultan O’Broin