Didzis Grauss
Didzis Grauss is passionate about design fundamentals and execution for software companies, opening global markets through localization. He is a co-founder of Native Localization (https://nativelocalization.com).
The Language Bias in AI Search Is Costing You Rankings
AI search often defaults to English sources even for non-English queries, making local companies invisible. To gain AI search visibility, localization must shift from translation to content intelligence, ensuring its local authority.
Component-Based Systems: A cure for the common TMS cold
The idea of a completely centralized global content hub sounds appealing on the surface, but what happens when the TMS itself becomes a liability? With organizations generating more content than ever thanks to AI, Didzis Grauss argues that we need to transform how we manage and deliver content to audiences around the world.
The Human in the Loop
Localization is a constant reflection of how far the simple idea of people communicating with each other in their native language has come. As a business, we’ve gone from managing tasks in spreadsheets and translating word by word to workflows of the highest complexity accompanied by productivity of unseen measure. Technology is what makes localization one of the fastest growing and most exciting industries to be in.