Localization

Three questions to ask before you create a remote team for your small business

Remote employment is a growing trend in America, as well as across the globe. With the majority of workers expecting remote work arrangements in their careers, it makes sense for small businesses to adapt to attract top talent. Here are three things to figure out to meet your current and future business goals.

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Better ROI with localized emails

Language is one of the key challenges of sending emails to your international recipients. Email localization is a genius way in which global companies can reach all their email recipients without a barrier. Localizing emails has seen a higher ROI in ad campaigns. This is because subscribers understand and identify with the medium of communication, rather than if it was done say in foreign-to-them English or French, for example.

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Five advantages of using marketing localization for your business

Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.

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