Localization

Five tips for running a localization business in China through COVID-19

Going through a financial crisis while your country is on lockdown is an experience we will most likely never forget. But even in this time of uncertainty, it could be an experience that will make your team stronger. Our company survived the COVID-19 crisis in China, and we took steps to ensure the business has not suffered any financial losses.

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Nine multilingual SEO mistakes and how to avoid them

Building an international and multilingual presence online isn’t the easiest thing to do, and there are plenty of ways to mess up. That’s why it’s worth reviewing these nine common multilingual SEO errors that can trip up any company looking to expand abroad.

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How to integrate cultural distance into your app development

It is only natural for a company to focus on its home country when they start developing an app. It’s the market you are most familiar with, and it is where most of your current resources are deployed. However, if you want to continue to grow, and expand the relevance of your app, there may come a time when you need to consider moving into different regions and countries.

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Localizing for holidays in a changing world

Something we don’t talk a lot about when we talk about localization is keeping up with changing cultural ideology. Thanksgiving is a prime example. Held the fourth Thursday of November every year in the United States, this year the holiday is celebrated tomorrow, and the days surrounding it are often treated as holidays as well.

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How to localize your eCommerce listings in a way that sells

eCommerce localization is a complicated process that entails much more than just finding the right word in a dictionary. It may demand a much broader understanding of the culture, along with a strong knowledge of the niche the eCommerce operates in. This requires proficiency in brands, categories, conversion tables and a host of other aspects.

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Three questions to ask before you create a remote team for your small business

Remote employment is a growing trend in America, as well as across the globe. With the majority of workers expecting remote work arrangements in their careers, it makes sense for small businesses to adapt to attract top talent. Here are three things to figure out to meet your current and future business goals.

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