Localization

Google, gender and money

Google is scrambling to distance itself from a ten-page memo currently circulating around the internet and written by an employee. A male, self-described “classical liberal” outlined his ideas on gender in a document he titled “Google’s Ideological Echo Chamber.” In it, he appeals to generalities about men and women’s psychology as it relates to tech...

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Careful globalization navigation

Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.

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Localization Basics

So you want to expand into new markets. Or maybe you want to know what translation mistakes your company should avoid. Possibly, you’re just curious what localization is. Great! You’ve come to the right place. Here are four important thing to keep in mind. 1. The customer is always right You should know what your...

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Travel, tourism, Cuba and the New Year

In 2017 we have a host of new localization subjects to explore. One is travel and tourism. I’ve traveled all over, but after spending ten days in Cuba, I can say it’s one of the most-visited and still least-touristy places I’ve been. From a tourist’s perspective, it’s aching for some seriously localized tourist amenities: wifi,...

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Things Are Looking Black For Boring Fridays Worldwide

“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...

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Making the most of machine translation

Machine translation (MT) is ever-present in the translation industry. The technology is being used to shorten project timelines for language service providers (LSPs) and reduce costs for clients as they localize content around the globe. At this point it has become obvious, however, that MT cannot be used as a sole means of translation due to...

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Looking ahead after the US election

All the messages I’ve gotten today from friends and colleagues abroad are worried. They woke up to the fact that the US had elected Donald Trump and a host of supporting characters. Whatever you personally think of Trump, it’s likely that this could negatively impact international diplomacy, trade and any number of US domestic issues. This is...

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Blue, Gorm, Elektrisches Blau: David Bowie in Irish and Transcreation

Táimid ann sa mhóimint dhraíochtach seo Sin é an stuif as a bhfitear brionglóidí  . . .  * I’m mega-fan of the music of the late David Bowie. I love everything he did from Hunky Dory (1971) up to his Lodger (1979) album (you can keep the rest). His so-called Berlin Trilogy is amongst my favorite recordings; I always go...

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