Localization

How to rank well in French SEO

SEMRush completed a study of Google’s ranking factors in September 2017 and found that factors like the time visitors spend on your site and the number of pages they view are now more important than factors such as how often you include a specific keyword on the page. This reinforces the importance of creating a user-friendly website with a responsive design that considers human factors first.

READ MORE...

Google, gender and money

Google is scrambling to distance itself from a ten-page memo currently circulating around the internet and written by an employee. A male, self-described “classical liberal” outlined his ideas on gender in a document he titled “Google’s Ideological Echo Chamber.” In it, he appeals to generalities about men and women’s psychology as it relates to tech...

READ MORE...

Careful globalization navigation

Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.

READ MORE...

Localization Basics

So you want to expand into new markets. Or maybe you want to know what translation mistakes your company should avoid. Possibly, you’re just curious what localization is. Great! You’ve come to the right place. Here are four important thing to keep in mind. 1. The customer is always right You should know what your...

READ MORE...

Travel, tourism, Cuba and the New Year

In 2017 we have a host of new localization subjects to explore. One is travel and tourism. I’ve traveled all over, but after spending ten days in Cuba, I can say it’s one of the most-visited and still least-touristy places I’ve been. From a tourist’s perspective, it’s aching for some seriously localized tourist amenities: wifi,...

READ MORE...

Things Are Looking Black For Boring Fridays Worldwide

“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...

READ MORE...

Making the most of machine translation

Machine translation (MT) is ever-present in the translation industry. The technology is being used to shorten project timelines for language service providers (LSPs) and reduce costs for clients as they localize content around the globe. At this point it has become obvious, however, that MT cannot be used as a sole means of translation due to...

READ MORE...

Looking ahead after the US election

All the messages I’ve gotten today from friends and colleagues abroad are worried. They woke up to the fact that the US had elected Donald Trump and a host of supporting characters. Whatever you personally think of Trump, it’s likely that this could negatively impact international diplomacy, trade and any number of US domestic issues. This is...

READ MORE...

Secured By miniOrange