Localization

Traditional versus Simplified Chinese

The word “Chinese” refers to a group of spoken languages which are as different to one another as French, Portuguese or Italian and to three distinct written languages: Traditional Chinese, Simplified Chinese and Classical Chinese. These written forms of Chinese are written and read by speakers of all of the different spoken Chinese languages.

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The Irish Language: A Cereal Troublemaker Hits the Gaeltacht

I joined my son (aged 13) for breakfast and asked him if he knew the Irish for "cereal". Officially, the term would be "gránach bricfeasta" or similar, but he simply said, "calóga" (which basically means "flakes"). But I immediately thought he said "Cellógga", my Dublin urban Irish ear already tuned into expecting to hear brand names and slang as terminology.

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The market for multimedia localization services in 2018

Multimedia has become an effective and efficient way of connecting with the target audience. Multimedia content includes audio, video, flash movies, animation, eLearning content, rich media and interactive materials. Multimedia localization is the process of modifying media such as audio or video with the aim of adapting to the preferences and the needs of people in various geographical regions across the globe.

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Why NOT to localize GDPR implementation

Suddenly your inbox is filling up with updated privacy policy notices from every company you have ever offered your name or email to. It’s worth taking a look at what they say — you’ll be surprised how obvious most of it sounds. While large multinationals have hired a small army of specialists to gracefully implement said rules, small businesses are scrambling to grasp the scope and find the time. Mostly because, sometime mid-April, they first heard of this and realized it applies to any company possessing the data of an EU citizen.

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Reaching a global audience to maximize your startup’s potential

The pace of globalization is quickening. Startups today have a wider audience at their fingertips than ever before. Technology can help with this, and the next issue of MultiLingual, on startups, will cover this when it goes live in a few days.

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How ISO relates to LSPs

ISO (International Organization for Standardization) was founded with the aim of answering a fundamental question: “what’s the best way of doing this?”

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The selling point of being a responsible LSP

Human Rights Day is observed every year on December 10. It’s a commemoration of the day on which, in 1948, the United Nations General Assembly adopted the Universal Declaration of Human Rights. The General Assembly followed up with a resolution in 1950 that invited all states and interested organizations to observe that day of each...

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How to rank well in French SEO

SEMRush completed a study of Google’s ranking factors in September 2017 and found that factors like the time visitors spend on your site and the number of pages they view are now more important than factors such as how often you include a specific keyword on the page. This reinforces the importance of creating a user-friendly website with a responsive design that considers human factors first.

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Google, gender and money

Google is scrambling to distance itself from a ten-page memo currently circulating around the internet and written by an employee. A male, self-described “classical liberal” outlined his ideas on gender in a document he titled “Google’s Ideological Echo Chamber.” In it, he appeals to generalities about men and women’s psychology as it relates to tech...

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