ISO (International Organization for Standardization) was founded with the aim of answering a fundamental question: “what’s the best way of doing this?”
Localization
The selling point of being a responsible LSP
Human Rights Day is observed every year on December 10. It’s a commemoration of the day on which, in 1948, the United Nations General Assembly adopted the Universal Declaration of Human Rights. The General Assembly followed up with a resolution in 1950 that invited all states and interested organizations to observe that day of each...
Catch the Pidgin at the BBC: Digital Flight of Fancy?
So what is pidgin, exactly? The BBC describe it as "a mix of English and local languages enabling people who do not share a common language to communicate".
How to rank well in French SEO
SEMRush completed a study of Google’s ranking factors in September 2017 and found that factors like the time visitors spend on your site and the number of pages they view are now more important than factors such as how often you include a specific keyword on the page. This reinforces the importance of creating a user-friendly website with a responsive design that considers human factors first.
Google, gender and money
Google is scrambling to distance itself from a ten-page memo currently circulating around the internet and written by an employee. A male, self-described “classical liberal” outlined his ideas on gender in a document he titled “Google’s Ideological Echo Chamber.” In it, he appeals to generalities about men and women’s psychology as it relates to tech...
Careful globalization navigation
Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.
Localization Basics
So you want to expand into new markets. Or maybe you want to know what translation mistakes your company should avoid. Possibly, you’re just curious what localization is. Great! You’ve come to the right place. Here are four important thing to keep in mind. 1. The customer is always right You should know what your...
Solutions for the top three localization challenges
Rob Vandenberg explores three basic localization challenges and how cloud-based TMS (Translation Management Systems) may help increase efficiency in corporate translation/Localization management.
Travel, tourism, Cuba and the New Year
In 2017 we have a host of new localization subjects to explore. One is travel and tourism. I’ve traveled all over, but after spending ten days in Cuba, I can say it’s one of the most-visited and still least-touristy places I’ve been. From a tourist’s perspective, it’s aching for some seriously localized tourist amenities: wifi,...
Things Are Looking Black For Boring Fridays Worldwide
“Sir, – Does Ireland have to still mimic everything the Americans do? We now have tiresome “Black Friday” retail promotions everywhere in Ireland.” A letter in the Irish Times of Friday, 25-November-2016 caught my eye. The correspondent explained what this “Black Friday” is, by way of her frustration: “The Black Friday retail tradition is, of course, the...