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Which languages should I localize my game into?
The birth of ROI-based localization

Petyushin

There are a lot of articles out there on the subject of localization ROI, but I’m sad to report that most of them are general overviews written by localization companies themselves that provide very unsophisticated guidelines such as “localize into popular European languages first, then into Asian languages” or vague assurances that boil down to “invest in localization, and we promise it’ll pay off. Just trust us — we sell localization services every day.”

Yuri Petyushin
MultiLingual May/June 2019

Andy Andersen

It is time to directly address new members of your future community, increase the diversity of your user base, and potentially expand on your profitability. But how do you know which languages are worth it? Which countries or markets should you focus on? What are your key performance indicators (KPIs)? How will you track and measure your success post-launch? The answers are complex.

Andy Andersen
MultiLingual March/April 2019

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MultiLingual Events

Events

Game Global Summit Lisbon

Localization World, Ltd.

Lisbon, Portugal

Jun 18, 2019 - Jun 19, 2019

ECMAScript Internationalization

The International Multilingual User Group (IMUG)

Mountain View, California USA

Jun 20, 2019

10th International Symposium for Young Researchers in Translation, Interpreting, Intercultural Studies and East Asian Studies

Universitat Autònoma de Barcelona

Barcelona, Spain

Jun 21, 2019


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