Connecting Global Business and the Language Industry

Current Issue

Post Editing, Katie Botkin
Client Talk: RPMGlobal, Terena Bell
Community Lives: Bridging industry and academia, Jeannette Stewart
Is AI everywhere in the language services industry?, Hélène Pielmeier
Intelligent terminology, Francois Massion
Predicting the unpredictable, Olga Melnikova
A horse with two legs, Jerome Selinger
Fluent: Firefox’s new localization system, Jeff Beatty
Wikidata gets wordier, Christian Lieske, Felix Sasaki
IT context of human language translation, David Filip
Emerging technologies and the cost of video localization, George Zhao, Sharon Lian
Past is prologue all over again, Jim Compton
Exploring the best startup hubs, Sean Hopwood

Insights

Nuances and niceties

Travel and Culture

Marjolein Groot Nibbelink

1568

June 9, 2019

Academic translation considerations

Translation

Avi Staiman and Tami Blumenfield

2607

May 10, 2019

Book Review

Free Articles

Which languages should I localize my game into?
The birth of ROI-based localization

There are a lot of articles out there on the subject of localization ROI, but I’m sad to report that most of them are general overviews written by localization companies themselves that provide very unsophisticated guidelines such as “localize into popular European languages first, then into Asian languages” or vague assurances that boil down to “invest in localization, and we promise it’ll pay off. Just trust us — we sell localization services every day.”

Yuri Petyushin
MultiLingual May/June 2019

Going global 101

It is time to directly address new members of your future community, increase the diversity of your user base, and potentially expand on your profitability. But how do you know which languages are worth it? Which countries or markets should you focus on? What are your key performance indicators (KPIs)? How will you track and measure your success post-launch? The answers are complex.

Andy Andersen
MultiLingual March/April 2019