Connecting Global Business and the Language Industry
Current Issue
- Post Editing, Katie Botkin
- Client Talk: Localization at Lyft, Terena Bell
- Off the Map: The future of game content, Kate Edwards
- Perspectives: What’s in a game translator?, Sarah Calek
- Localization maturity in game development, Jasmin Jelača
- Five guidelines for success in Asian gaming markets, Rebecca Ray, Douglas-Val Ziegler
- Gender-inclusive language in games and its localization challenges, Cristina Pérez, Leticia Sáenz
- Which languages should I localize my game into?, Yuri Petyushin
- How localization changed the game, Gergana Stamenova
- Emerging trends and developments in game localization, Ally Gilboa
- Considering video game languages, Konstantin Dranch
- The rules of harmony, Tabea De Wille, Piertommaso Bottura
- Managing your localization career, Denise Spacinsky
- What the best global websites have in common, John Yunker
- My favorite interview question, Richard Sikes
Free Articles
Which languages should I localize my game into?
The birth of ROI-based localization
There are a lot of articles out there on the subject of localization ROI, but I’m sad to report that most of them are general overviews written by localization companies themselves that provide very unsophisticated guidelines such as “localize into popular European languages first, then into Asian languages” or vague assurances that boil down to “invest in localization, and we promise it’ll pay off. Just trust us — we sell localization services every day.”
Yuri Petyushin
MultiLingual May/June 2019
It is time to directly address new members of your future community, increase the diversity of your user base, and potentially expand on your profitability. But how do you know which languages are worth it? Which countries or markets should you focus on? What are your key performance indicators (KPIs)? How will you track and measure your success post-launch? The answers are complex.
Andy Andersen
MultiLingual March/April 2019
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News
- New hire at Language Transactions, May 30, 2019
- XTM v11.7, May 27, 2019
- New hire at Janus, May 27, 2019
- InContext Translation, May 23, 2019
- Stratus Video merges with InDemand Interpreting, May 22, 2019
- Research and rankings from Global Market Study, May 19, 2019
- SAS selects GlobalLink, May 16, 2019
- Smartling redesigns translation management platform, May 16, 2019
Events
Barcelona, Spain
Jun 21, 2019
Insights
