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Which languages should I localize my game into?
The birth of ROI-based localization

Petyushin

There are a lot of articles out there on the subject of localization ROI, but I’m sad to report that most of them are general overviews written by localization companies themselves that provide very unsophisticated guidelines such as “localize into popular European languages first, then into Asian languages” or vague assurances that boil down to “invest in localization, and we promise it’ll pay off. Just trust us — we sell localization services every day.”

Yuri Petyushin
MultiLingual May/June 2019

Andy Andersen

It is time to directly address new members of your future community, increase the diversity of your user base, and potentially expand on your profitability. But how do you know which languages are worth it? Which countries or markets should you focus on? What are your key performance indicators (KPIs)? How will you track and measure your success post-launch? The answers are complex.

Andy Andersen
MultiLingual March/April 2019

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Native American Languages and Technology

The International Multilingual User Group (IMUG)

Mountain View, California USA

Jul 18, 2019

International Literary Translation & Creative Writing Summer School

British Centre for Literary Translation, National Centre for Writing

Norwich, UK

Jul 21, 2019 - Jul 27, 2019

UTICamp-2019

InText

Dnipro, Ukraine

Jul 22, 2019 - Jul 28, 2019


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