Remember to think “diversity” and include gender and roles in your UX research. That includes gender-based and language-based roles in your user research screener. And, bear in mind, “roles” are not always about ‘9 to 5’ jobs, as any full-time parent will tell you.
Localization
Better ROI with localized emails
Language is one of the key challenges of sending emails to your international recipients. Email localization is a genius way in which global companies can reach all their email recipients without a barrier. Localizing emails has seen a higher ROI in ad campaigns. This is because subscribers understand and identify with the medium of communication, rather than if it was done say in foreign-to-them English or French, for example.
Five advantages of using marketing localization for your business
Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.
Global audiences, social media and content localization
Content localization is a relatively new realm that is rapidly gaining momentum. Its existence is necessary in the modern-day world of marketing if a business wants to reach wider audiences.
“Top” advertisements generate top dollar for companies — in fines
China’s state news agency, Xinhua, released two updated style guides on the tail of China’s 2015 advertising law overhaul. Faced with these new regulations, foreign companies have experienced increased difficulties in the last few years when promoting products in the PRC.
Localization and mobile in Asia
It’s happened: the most populous country in the world has almost reached peak smartphone saturation among internet users. 788 million people are mobile users, a whopping 98 percent of the country’s total user base,” Statista notes. This “illustrates just how efficient China has proven at rolling out network coverage as well as how mobile technology has become an indispensable facet of everyday life in the country.”
Terminology Glosses: Hikikomori and Ikigai
Let's talk about Japanese. In Japanese, the personal pronoun 私 (watashi, I) becomes 私たち (watashitachi, we) thanks to the suffix たち (tachi, mark of the plural). Moving up one level towards syntax, we then realize that the word order in Japanese is subject-object-verb. These two features alone should suffice to...
Localizing a job board
The mission of any job board is to create a platform where employers, candidates and recruiters can connect. I thought that localizing a job board would not present much of a challenge, but I was pleasantly surprised with the knowledge that I gained.
Are You A Startup Sherpa Or A UX Rockstar? Don’t Believe A Word
Shopping Around For Sherpas Check out this superb article by linguist, lexicographer, columnist, and self-described “all-around word nut” Ben Zimmer (@bgzimmer) in The Atlantic. Ben discusses the cultural misappropriation of words and how sherpas, ninjas, and gurus crop up everywhere: Why Do Supreme Court Nominees Have ‘Sherpas’? Ben argues that this kind of contrived lexical exoticism hides the complex cultural...
Haven’t an Iota About Fintech Localization? Try Cryptocurrencies
Money, Money, Money Meets Its Waterloo Apologies to ABBA fans about the cheesy introduction. But, mamma mia we need to talk about cryptocurrencies! The Chips Are Down For Fintech I enjoyed a must-read Medium article from Graham Rigby of Iota Localisation Services about the challenges of Fintech localization. Graham talks about how Fintech localization is different from...