According to App Annie’s “The State of Mobile” report, in 2018 games accounted for 74% of consumer spend in app stores. Games are huge, which is why MultiLingual's latest issue, which just went live, focuses on the topic.
Localization
English to Japanese game localization considerations
This is an interview with Clyde Mandelin (Mato on the web), author, blogger, video game localizer and more. Perhaps best known for his work on the fan translation of Mother 3, he also runs Legends of Localization.
What the localization of travel websites can tell us about the future of tourism
We took a look at a variety of tourism websites to try to get a good feel for the market. We could not consider every tourism website out there, so these are the results for the sample we selected. The results of the study are as follows....
Multilingual moms rock
Remember to think “diversity” and include gender and roles in your UX research. That includes gender-based and language-based roles in your user research screener. And, bear in mind, “roles” are not always about ‘9 to 5’ jobs, as any full-time parent will tell you.
Better ROI with localized emails
Language is one of the key challenges of sending emails to your international recipients. Email localization is a genius way in which global companies can reach all their email recipients without a barrier. Localizing emails has seen a higher ROI in ad campaigns. This is because subscribers understand and identify with the medium of communication, rather than if it was done say in foreign-to-them English or French, for example.
Five advantages of using marketing localization for your business
Marketers are often plagued with a dilemma when reaching out to a new market: to standardize or to localize? There are disadvantages and advantages on both sides, but when reaching out to a new market, it’s actually more advantageous for marketers to choose localization.
Global audiences, social media and content localization
Content localization is a relatively new realm that is rapidly gaining momentum. Its existence is necessary in the modern-day world of marketing if a business wants to reach wider audiences.
“Top” advertisements generate top dollar for companies — in fines
China’s state news agency, Xinhua, released two updated style guides on the tail of China’s 2015 advertising law overhaul. Faced with these new regulations, foreign companies have experienced increased difficulties in the last few years when promoting products in the PRC.
Localization and mobile in Asia
It’s happened: the most populous country in the world has almost reached peak smartphone saturation among internet users. 788 million people are mobile users, a whopping 98 percent of the country’s total user base,” Statista notes. This “illustrates just how efficient China has proven at rolling out network coverage as well as how mobile technology has become an indispensable facet of everyday life in the country.”
Terminology Glosses: Hikikomori and Ikigai
Let's talk about Japanese. In Japanese, the personal pronoun 私 (watashi, I) becomes 私たち (watashitachi, we) thanks to the suffix たち (tachi, mark of the plural). Moving up one level towards syntax, we then realize that the word order in Japanese is subject-object-verb. These two features alone should suffice to...