Andrea Tabacchi

Andrea Tabacchi is Chief Customer Officer at Phrase.

Going Global in Gaming: Two Vastly Different Paths to Success

Explore how casual and AAA games follow different paths to global success—from speed and scalability to deep cultural localization and immersive storytelling.

Translation Reimagined With Hyper-Personalized Multilingual Content

Instead of merely translating sentences, multilingual content generation uses AI prompts to craft content that resonates with audiences as if it originated within their linguistic and cultural framework.

Unlocking Content Localization With AI Automation and Metric Sharing

For global organizations, the ability to keep pace with content localization needs is emerging as a key competitive differentiator. Success will require AI-driven automation, as well as improved communication within organizations.