Giovanna Patruno
Giovanna Patruno is a brand communication consultant. With over two decades of experience in localization and content strategy, she helps B2B technology companies showcase their unique value and insights in order to build trust, drive influence, and support long-term global growth.
What Gets Lost When AI Writes, and How to Reclaim It
Despite being technically and grammatically correct, artificial intelligence (AI)-generated text reads as empty because it performs only one of six functions of communication. The author examines AI content’s lack of substance from a translator’s perspective and suggests ways to reclaim communication as an act of thought and relationship.
Why Women Must Lead the Conversation on AI in Localization
In today’s localization industry, leaders who shape how artificial intelligence is governed and embedded into systems are disproportionately male. The author of this article argues that if women continue to be excluded from AI governance, the industry risks developing flawed and biased systems.
From Service Providers to Technology Innovators
The traditional service-oriented model of language service providers (LSPs) is becoming outdated as clients increasingly expect sophisticated technological ecosystems, including machine translation and analytics platforms. To thrive in the age of artificial intelligence (AI), LSPs need to redefine themselves as technology companies rather than just service providers.
The Language of Story
Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success requires more than just good translation; it demands a deep understanding of how languages shape perception and how stories resonate across cultural boundaries.