Jorge Russo dos Santos
Jorge Russo dos Santos, originally from Portugal, is a localization professional with a career spanning two centuries, two continents, and several major technology companies in the Seattle area. He is also an instructor for the University of Washington’s Localization Certificate.
From Sequential Localization to Direct Content Generation
Unlike traditional localization, which adapts content from a source language, a new methodology developed by Trilogica Global simultaneously creates content in multiple languages and cultural contexts. The authors argue that this approach represents not just an incremental improvement in localization technology, but a fundamental reimagining of global communication.
How Language Industry Jobs Are “Shifting Left”
Traditional localization roles are morphing to meet the demands of an AI-powered, omnichannel world. In this article, the authors argue that successful localization professionals will find ways to meld their linguistic and cultural expertise with technical literacy to maximize the power of AI.