Senior localization expert focused on unraveling the localization enigma in emerging markets, with extensive experience across major global platforms and a career dedicated to making technology linguistically accessible in the Global South.
The author examines why technology adoption in emerging markets has remained chronically low despite more than three decades of localization efforts. Using Indic languages as an example, he explains how he believes the failure began, why it has persisted for so long, and what it will take to finally resolve it.
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