Miguel Sepulveda
Miguel Spulveda a seasoned professional in the Localization industry, began his career in Dublin in 1995 working for Microsoft. He currently serves as Globalization Director at King, the company responsible for the renowned video game Candy Crush.
It’s All in the User Experiences You Create
What is UX?
Although UX has become a buzzword fairly recently, it is not quite as new as it might appear. Don Norman, a cognitive scientist and co-founder of the Nielsen Norman Group Design Consultancy, is credited with coining the term "user experience" in 1995 to explain the broad set of activities that his team was engaged in at Apple Computers. Here’s how he describes it: