Recaps

Elia looks at project management, networking and more

The European Language Industry Association (Elia)

The European Language Industry Association (Elia) is a European not-for-profit trade association of language service companies with a mission to accelerate our members’ business success. It held three events in the latter portion of 2018 focusing on various aspects of the language industry.

Project management

The third edition of Elia’s conference on project management took place September 13-14, 2018, in Porto, Portugal, hosting nearly 100 project and production managers from all over Europe and beyond.

The project management conference follows a two-day format combining theory and practice. The first day starts with presentations on three key topics by expert speakers and a keynote address, and on the second day attendees are divided into groups to consolidate new perspectives through thought-provoking workshops on each topic. This program is complemented by a preconference on technology, which takes place the afternoon before the conference starts, where attendees enjoy previews of the latest tools and hands-on advanced training.

Day one of this last iteration opened with Ivan Lukavsky, senior program director of RWS Moravia, presenting on agile localization and introducing a series of measures to automate and improve workflows and thus client service. The second presenter, Joanna Tarasiewicz, production manager at ATL, showed how different clients have different needs, helping project managers find the most appropriate solutions that will best meet the client goals. Korinne Le Page, founder of Thrive Coaching & Training, the only speaker from outside of the language industry, provided communication techniques to improve assertiveness and effectively overcome conflict. Tucker Johnson, managing director and cofounder of Nimdzi Insights, traveled from the United States to give a talk on how project managers can adopt a winning mindset and thus be prepared for the future technological developments.

Just like in the previous editions, The Elia Handbook for Smart PMs was distributed to attendees as a “souvenir” for attending the event. The handbook, which features articles from project managers, independent language professionals, industry consultants as well as end clients, has proven useful in helping attendees to adapt their project management processes and consolidate new skills.

This year’s edition of Elia’s project management conference will be held in Hamburg, Germany, December 5-6.

Networking

On October 4-5, 2018, the 22nd editiontion of Elia’s ND – Networking Days took place in Vienna, Austria. Around 150 attendees came together in the Hilton Vienna Danube to follow a two-day program tailored around topics designed by and for those involved in language services, such as business owners, senior executives, sales and marketing managers, vendor managers and other language industry professionals. Key themes of the program covered management skills, technology and digitalization today, as well as future predictions by language industry experts.

The Elia Networking Days was the first event that Elia organized when the association was founded in 2005, and has remained the association’s flagship event ever since. The main characteristic of this event is the primary focus on networking. Attendees not only come to learn and exchange views, but also to develop new business relationships that facilitate further growth of their organizations.

The next Elia Networking Days will take place October 3-4, 2019, in The Hague, Netherlands. The program is currently under construction.

Sales and marketing

Elia held its second edition of Focus on Sales & Marketing on December 6-7, 2018, in Malaga, Spain.

This workshop-type event focuses on how to give better visibility to your company and how to sell more efficiently.

It attracts marketing and sales people, as well as sales-focused translation company owners, from small and medium-size companies located in Europe and beyond.

This roundtable event has twointeractive days focused around three topics, in small groups, and looks at educational content ranging from improving company visibility to selling more efficiently.