#198 – November/December
On the Cover: Jaap van der Meer, language industry pioneer and visionary, recently stirred up debate around an article published in MultiLingual.
his month’s issue of MultiLingual is dedicated to navigating culture. Though culture isn’t inextricably linked to language — the existence of pluricentric languages proves that various cultures can be transmitted via a nominally singular language, after all — it is asymmetrically wedded to it in a way that touches the lives of all our readers. Put another way, one can be, mutatis mutandis, multicultural without being multilingual, but one can’t be multilingual without being multicultural.
Being multilingual doesn’t just mean being proficient in the vocabulary and syntax of multiple languages, but also in their pragmatics. That is, knowing not just what to say but how, when, and why to say it. Grammar and phonology can be learned through books and practice. Culture, definitionally, can only be acquired through interaction with others, and it’s this ineffable and indispensable aspect of the multilingual experience that we hope to share with you in this issue.
As 2021 comes to a close, we’re bringing yet more changes to MultiLingual, including the addition of a new section: Perspectives. We’ve recently published articles that have created quite a stir, and we welcome this. Our industry encompasses many aspects, and not all matters are settled. What will the future of translation look like? What makes for good localization? How do (and how should) different entities adapt to different markets? These are all questions with significant social, cultural, economic, and moral implications, and the answers aren’t as simple as “1+1=2.”
These articles have, perhaps predictably, invited a strong response from others in the field. We decided it would best serve the interests of our community, and basic fairness, to provide a platform not just for these articles, but for those wishing to express well-founded and carefully thought-out disagreement with them. It’s our intention to be a platform for debate and discussion, and the decision to publish a given piece is based entirely on the interests of our community and our commitment to fair and equitable coverage. These pieces reflect the opinions of their authors, and are not reflective of, or influenced by, the opinions of MultiLingual, its employees, or its advertisers.
We hope you enjoy this final issue of 2021. Stay with us in 2022 for more insightful, provocative, informative, and challenging coverage of language, culture, and the industry that they make possible.
Jaap van der Meer
Interview by Elena Langdon – Photos: Victoria Ushkanova
Translators — or linguists, or cultural adapters, or whatever new titles we invent — will be able to see the need for a specific terminology, data, nation, language, and go to a platform and provide data. They’ll be able to sell it multiple times because there will be many enterprises, platforms, and application builders that will need that kind of data to polish and customize their applications.
Experience Disruptors, DoorDash, Please & Thank You: How HubSpot Speaks Japanese
By Yuka Kato
Translating into Japanese can be tricky, especially when it requires cultural adaptation. Often, content that is intuitive, or part of American culture, simply doesn’t translate well for Japanese readers without additional explanation.
Inglehart-Welzel: Are Belgium and the United States Truly Cultural Neighbors?
By Stefan Huyge
Are you familiar with the Inglehart-Welzel World Cultural Map? Upon coming across it for the first time, I was intrigued to find that, according to the World Values Survey Association’s most recent research data, the two countries I am most familiar with — Belgium and the United States — were determined to be some of the closest cultural neighbors.
Data: Of Course! MT: Useful or Risky. Translators: Here to Stay!
by Dr. Alan K. Melby and Dr. Christopher Kurz
In the July/August issue of MultiLingual magazine, Jaap van der Meer presented a vision of the future in which the current “mixed economic model” — a combination of raw machine translation delivered at nearly zero cost and paid translation delivered by human translation service providers — becomes unsustainable.
RESEARCH AND REPORT
UK Language Services Industry Survey and Report 2021
The Association of Translation Companies (ATC), in conjunction with Nimdzi Insights, recently conducted and published the findings from its annual survey of the UK language services industry. Here, we’ve included an abbreviated introduction to the report — to read the report in its entirety, go to nimdzi.com.
Bolingo’s African Country Guides: Cameroon & Egypt
Curated by Andrew Warner
Bolingo, the Accra-based communication and media consulting firm behind Localization Africa, is releasing localization guides with insights on how to localize content for African markets. In the July/August issue of MultiLingual, Marjolein Groot Nibbelink provided a brief overview of the first three Bolingo African Country Guides on Benin, Burkina Faso and Ghana. In this issue, we’ll break down some of the main details of the most recent releases on Cameroon and Egypt.
Inventing New Scripts
by Tim Brookes
As you read this, someone, somewhere (statistically, most likely in India) is inventing an alphabet.
We’re not talking about alphabets created for sci-fi novels, TV or movies, which are challenging enough. We’re talking about a single person, usually male, often startlingly young, always with a strong sense of devotion to his community and its needs, sometimes divinely inspired, listening carefully to and analyzing the sounds of his own language well enough to understand its internal geography, devising a set of easily written and learned symbols that are visually congruent with the aesthetic of his culture — and then the real work starts.
A historical contextualization of Plunet and the rise of automation
Sponsored Content by Plunet
When Plunet originally started back in 2003, no one would have guessed where the journey of the once moderate but complex network administration service would lead them. It was at the height of Web 2.0, when smartphones and social media fostered a boost in digital communication.
Machines Are Your Friends: The Future is Now
By Jaime Punishill
In the July/August issue of MultiLingual magazine, industry icon and TAUS founder Jaap van der Meer wrote a fascinating and insightful piece called “Translation Economics of the 2020s.” Jaap is an industry veteran since its inception during the dawn of the PC era. As such, his perspective on its past, present and future is born of a deep connection to the industry’s ebbs and flows.
Managing Cyber Risk in Localization: Part 2
By Mark Shriner
Language service providers and buyers of localization services are especially vulnerable to cybersecurity risks. This is partially related to the distributed work model, one that often relies upon freelancers, remote linguists, work from home project managers, and others spread across several countries.
By the Numbers: Tracking the COVID-19 Pandemic’s Influence on the Language Industry
Data source: Nimdzi Insights – Compiled by Andrew Warner
In the 20 months since COVID-19 first came onto our radar, the technology and ideas shaping the language industry have evolved quite a bit. As we come to the close of another pandemic-addled year, it’s worth breaking these developments down by looking at the data.
European Language Industry Association (Elia)
Elia is the European not-for-profit association of language service companies with a mission to accelerate our members’ business success. We do this by creating events and initiatives that antici-pate and serve our members’ needs in building strong, sustainable companies, thereby strength-ening the wider industry. Elia was founded in 2005 and has since established itself as the lead-ing trade association for the language services industry in Europe.
Elia Brussels, Belgium
Globalization and Localization Association
The Globalization and Localization Association (GALA) is a global, nonprofit trade association for the language industry. As a membership organization, we support our member companies and the language sector by creating communities, championing standards, sharing knowledge and advancing technology.
Globalization and Localization Association Seattle, WA USA
LocWorld conferences are dedicated to the language and localization industries. Our constituents are the people responsible for communicating across the boundaries of language and culture in the global marketplace. International product and marketing managers participate in LocWorld from all sectors and all geographies to meet language service and technology providers and to network with their peers. Hands-on practitioners come to share their knowledge and experience and to learn from others. See our website for details on upcoming and past conferences.
Localization World, Ltd. Sandpoint, ID USA
STAR is a leader in information management, localization, internationalization and globalization services and solutions such as GRIPS (Global Real Time Information Processing Solution), PRISMA (Smart Content Services), STAR CLM (Corporate Language Management) including Transit (Translation & Localization), TermStar/WebTerm (Terminology Management), STAR MT (Machine Translation), CLM WebEdit (Web-based Translation & Review) and Mind-Reader (Authoring Assistance). With more than 50 offices in 30 countries and a global network of prequalified freelance translators, STAR provides a unique combination of information management tools and services required to manage all phases of the product information life cycle. Languages: All STAR AG (STAR Group headquarters)
STAR Group America, LLC Lyndhurst, OH USA
Number 1 LSP that you should know
Crestec is a world-class language service pro-vider. CSA Research ranks Crestec as a global top 5 LSP in the technology sector and global top 6 in the manufacturing sector. Headquartered in Japan with a network of over 18 sites in the US, Europe and Asia, we offer a one-stop comprehensive solution for global communications from marketing content creation and technical writing to localization, printing and studio/shooting pro-duction.
Languages: Japanese, Simplified Chinese, Tradi-tional Chinese, Korean, French, German, Italian, Spanish, Dutch, Swedish
Crestec USA Long Beach, CA , USA
Crestec Europe Amsterdam, Netherlands
Terra Localizations is a highly specialized women-owned localization company that helps video game developers and publishers reach international markets by providing high-quality localization services. Just like you, we care about the gamers’ experience, regardless of their language, because we are gamers ourselves! Terra offers a dedicated 24-hour localization service, so that you can meet that deadline and turn your audience into raving fans, everywhere. Headquartered in the USA with offices in Argentina, Spain, and China.
Terra Localizations Madison, WI United States
Total Solutions for Your Business
E4NET is a total localization solutions provider including translation, DTP, recording, and specialized in Asian localization covering all major Asian and regional tier 3 languages. We have 20+ years of successful localization production experience with major projects for IBM, Microsoft, SAP, Oracle, HP, LG Electronics, Panasonic and more. E4NET is now providing patent translation services to the Korea Institute of Patent Information and translating life science projects including clinical protocols and reports. We are continuously developing and applying innovative technologies such as machine translation and associated customer services throughout our production process to maximize production/service efficiency. ISO 9001: 2015, ISO 27001 certified.
E4NET Co., Ltd. Seoul, South Korea
Since 1992, the main supplier for IBM.
Since 2001, the main supplier for SAP.
ISiS Korea has rebranded I’M Translation. Visit us to learn more; www.imtranslation.com. ISiS Korea, Inc. is the one and only localization part-ner of IBM and SAP in Korea. If your company requires world-class localization services, ISiS Korea is your best choice. We have built an outstanding reputation in localization services for global companies, such as IBM, SAP, SAMSUNG, Apple, Dell EMC, Amazon, Starbucks, Salesforce, Olympus and more, as a trusted partner based on our customer-oriented services and strict quality control. Customer satisfaction is our core value. We have every solution you need ready for you to request. Just visit us to find out what’s possible at www.isiskorea.com. Languages: All
ISISKOREA Inc. Seoul, South Korea
Mobico — by Saltlux Inc.
Mobico is the new brand name of Saltlux’s technical communication services, and is also the name of the predecessor company to Saltlux, established in 1979 as Korea’s first TC business. What started as a small enterprise concentrating on creating Korean manuals and East Asian language translations evolved into a one-stop service provider for all your needs in the world of business today, including multilingual translation, localization, DTP, TW and MTPE. The relentless pursuit of progress and perfection results in the use of state-of-the-art technology and processes, which in turn lead to superior translation quality with shorter turn-around times and therefore to greater customer satisfaction. Languages: More than 70 languages.
Saltlux, Inc. Seoul, South Korea
ORCO S.A. Localization Services
Founded in 1983, ORCO celebrates this year its 35th anniversary. Over the years, ORCO has built a reputation for excellence and gained the trust of leading companies, such as Oracle, IBM and Carrier for the localization of their products. Our core business activities include technical, medical, legal, financial, marketing and other translations, software and multimedia localization, as well as localization consulting. We cover most European languages and our client list includes long-term collaborations with international corporations, government institutions, banks, private enterprises, NGOs and the European Union. ORCO is certified according to ISO 17100 and ISO 9001 quality standards.
Languages: Greek and European languages
ORCO S.A. Athens, Greece
RWS Holdings plc
RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations.
Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology.
RWS Holdings plc, Chalfont St. Peter, UK
+44 (0) 1753 480 200
We have been helping some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s most innovative, progressive and successful localization solutions providers. Headquartered in Dublin, Ireland, with offices in Mountain View, California, USA. Think Global.
Europe: Dublin, Ireland,
North America: Mountain View, CA USA
Translation Commons is a nonprofit US public charity powered by translators. We are a volunteer-based online community aiming to help our language community thrive and bridge all the sectors within our industry. We facilitate cross-functional collaboration among the diverse sectors and stakeholders within the language industry and instigate transparency, trust and free knowledge. Our mission is to offer free access to tools and all other available resources, to facilitate community-driven projects, to empower linguists and to share educational and language assets.
Translation Commons Las Vegas, NV USA
Joint National Committee for Languages
The Joint National Committee for Languages and the National Council for Languages and International Studies (JNCL-NCLIS) represent the interests of over 140 member organizations, associations and companies in virtually all aspects of the language enterprise — education PreK-20, research, training, assessment, translation, interpreting and localization — to the US government. The mission of JNCL-NCLIS is to ensure that all Americans have the opportunity to learn English and at least one other language.
Joint National Committee for Languages – National Council for Languages and International Studies Garrett Park, MD USA,
Consoltec offers FlowFit-TMS, a web-based translation management system that helps you simplify and optimize your projects, while reducing your administrative costs. FlowFit can also be used for many other project types. FlowFit provides fully customizable web portals for clients, providers and project management. Get an accurate overview of your teams’ workload in real time and select the best available providers. Manage your clients, contacts and internal/external providers effectively with the new CRM features. Use Timesheet to track the time spent on projects and tasks. Connect seamlessly to your favorite CAT tools (memoQ, SDL Studio, LogiTerm) and get comprehensive reports that provide enhanced insight on production, productivity, costs and translation memory efficiency.
Consoltec Montreal, Québec, Canada
(+1) 514 312-2485
Localize offers a full-featured, cloud-based content and translation management system that features advanced translation workflows, allowing content managers and translators to propose, review, and publish translations with ease. For companies without in-house translators, we provide access to high-quality, on-demand translations through our network of professional translators. Our easy to install plugin fits neatly into your existing technology stack. The technology powering the Localize Platform was built from the ground up to minimize the need for engineers in the localization process. This reduces costs by enabling nontechnical personnel to manage the localization workflow. Getting started is easy. Start your free trial today!
Languages: All Localize Kingston, NY, USA
Memsource is a leading cloud-based translation management system that enables global companies, translation agencies and translators to collaborate in one secure, online location. Internationally recognized for providing an easy-to-use, yet powerful CAT tool combined with a TMS, Memsource processes two billion words per month from over 200,000 users around the world. Manage your translation projects in real time in an intelligent platform that accepts over 50 file types and offers REST API, out-of-the-box CMS connectors and powerful workflow automation to save time and money. Join localization professionals from around the world who rely on Memsource to streamline their translation process. To start your free 30-day trial, visit www.memsource.com.
Languages: All Memsource Prague, Czech Republic
+420 221 490 441
Plunet Business Manager
Plunet develops and markets the business and workflow management software Plunet BusinessManager — one of the world’s leading management solutions for the translation and localization industry. Plunet BusinessManager provides a high degree of automation and flexibility for professional language service providers and translation departments. Using a web-based platform, Plunet integrates translation software, financial accounting and quality management systems. Various functions and extensions of Plunet BusinessManager can be adapted to individual needs within a configurable system. Basic functions include quote, order and invoice management, comprehensive financial reports, flexible job and workflow management as well as deadline, document and customer relationship management.
Plunet GmbH Berlin, Germany
Founded in 1992, birotranslations specializes in life science, legal, technical, IT and automotive translations into all East European languages (Albanian, Bosnian, Bulgarian, Croatian, Czech, Estonian, Hungarian, Latvian, Lithuanian, Macedonian, Polish, Romanian, Russian, Serbian, Slovak, Slovenian, Ukrainian). We have a long-term partnership with the world’s top 100 MLVs and many end-clients all around the globe. With our experienced project managers, extensive network of expert linguists and usage of the latest CAT tool technology, your projects will be delivered on time, within budget and with the highest standards of quality. For more information, please contact Mr. Matic Berginc (details below).
Languages: Eastern European languages birotranslations Ljubljana, Slovenia
+386 590 43 557
GlobalWay Co., Ltd.
As an industry-leading localization company in Korea, GlobalWay has been providing incomparable professional localization services with exceptional quality to partners all around the globe since 2003. We are here to offer language solutions including translation, voiceover, testing, DTP and engineering services. Our highly qualified in-house linguists in each field of expertise, experienced engineers and project managers will add value to your growing business. GlobalWay and its longterm global partners are ready to support you on the road to success. Are you looking for a reliable partner? Our doors are wide open for you. Should you need more information, please feel free to contact us.
Languages: 50+ more languages including Korean, English, Chinese, Japanese, German, Russian, Vietnamese, Thai, Indonesian.
GlobalWay Co., Ltd. Seoul, South Korea
The Next Generation of Translation Agencies
Gobetween LSP is a female-led company of PMs and linguists specialized in providing English into Spanish localization and translation services of excellent quality and value. We rethink and recreate industry best-practices based on more than one decade of experience in effective communication, quality indicators, and project planning. At gobetween LSP, we help clients and linguists succeed, we believe in teamwork, we focus on human relationships in an increasingly automated world and we mediate across cultures to ensure communication and understanding. Our clients benefit from our competitive rates and from the assistance provided throughout the entire project cycle.
Don’t wait for the future to find your next translation partner. The future is us. Languages: English<>Spanish (all flavors)
Gobetween LSP Rosario, Santa Fe, Argentina
+1 347 946 3834
iDISC Information Technologies
iDISC, established in 1987, is an ISO 9001 and ISO 17100 certified language and software company based in Barcelona with branches and teams in Mexico, Brazil, USA, Argentina, Bolivia and Guatemala. We have dedicated teams for web content, software localization and translation of technical, business, automotive, biomedical and marketing documents. Our software development engineers and translation teams provide high-quality and on-time production solutions that are cost-efficient, flexible and scalable.
Languages: Spanish (all variants), Portuguese (all variants), Catalan, Basque, Galician, Valen-cian, K’iche’, Quechua, Aymara, Guarani
iDISC Information Technologies, S.L. Barcelona, Spain
Medical Translations Only
MediLingua is one of the few medical translation specialists in Europe. We only do medical. We provide all European languages and the major languages of Asia and Africa, as well as translation-related services to manu-facturers of devices, instruments, in vitro diagnostics and software; pharmaceutical and biotechnology companies; medical publishers; national and international medical organizations; and other customers in the medical sector. Projects include the translation of documentation for medical devices, surgical instruments, hospital equipment and medical software; medical information for patients, medical students and physicians; scientific articles; press releases; product launches; clinical trial documentation; medical news; and articles from medical journals.
Languages: 45, including all EU languages
MediLingua Medical Translations BV Leiden, Netherlands
Translations into Polish
Ryszard Jarża Translations, established in 2000, is a provider of Polish translation, localization and testing services, primarily for life sciences, IT, automotive, refrigeration and other technology sectors. Most of our work is produced in-house by a team of Polish linguists and subject matter experts who offer a unique combination of technical competences and creativity required in marketing translation projects. We work directly with localization departments of large multinational clients and with multilanguage service providers. With focus on one target language only (Polish) and very strong in-house capabilities, we achieve highest levels of quality and efficiency. Our quality management system is certified to ISO 13485, ISO 9001, and ISO 17100.
Ryszard Jarża Translations Wrocław, Dolnośląskie Poland
+48 601 228 332
Professional translation services made easy. Crafted by expert humans, powered by technology, efficiently delivered. We have delivered 1.2 million translations in 150 languages to 134,091 clients in 40 macro-domains since 1999, powering the globalization strategy of the most demanding clients. We work hard to make translation services more effective, by enhancing our production processes with great technologies and talented people. A perfect example is T-Rank™, the system that instantly matches your content with the most qualified translator for the job. We offer a wide range of linguistic services that cover all your future needs: Google Ads translation, software localization, subtitling, and APIs to integrate human translation. We open up language to everyone.
Languages: 150 languages and 40 areas of expertise.
Translated Rome, Italy
memoQ is a technology provider that has been delivering premium solutions to the translation industry since 2004. For almost 15 years, memoQ has been dedicated to delivering innovation through diverse developments that today help hundreds of thousands of freelance translators, translation companies and enterprises worldwide. Having simplicity and more effective translation processes in mind, memoQ combines ease of use, collaboration, interoperability and leveraging in one single tool. Discover a new world with memoQ, and let our team help optimize your translation processes and make your business more successful.
Languages: All memoQ
BLEND— End-to-end Localization Services
BLEND (getblend.com) is a global localization company brought to you by the makers of One Hour Translation — the legacy LSP founded in 2008.
As an end-to-end, technology-based, multimarket enabler, BLEND empowers global brands to establish a native presence in fundamentally different markets, worldwide.
Our strength lies in the power of our AI-driven technology stack, the diversity of our team, and the strength of our global community of linguists. With a multitude of ethnicities and global locations, we’re dedicated to helping global companies weave their brands successfully into local markets. BLEND is a privately held company with offices in Tel Aviv, Los Angeles, Shanghai, Kyiv, and Bucharest. Languages: 120+
BLEND 11 Ha’achim Mislavita st. Tel Aviv 7401022 Israel
Nimdzi Insights is an international market research and consulting company. Nimdzi advises on language services, localization programs, business operations, and mergers and acquisitions. Nimdzi is committed to providing opportunities for continuous professional development and resources for business professionals worldwide.
Nimdzi Insights Seattle, WA, United States
+1 206 823 3177
Remote empowers companies of all sizes to pay and manage full-time and contract workers around the world. We take care of international payroll, benefits, taxes, stock options, and compliance in dozens of countries. No matter where your team lives and works, our best-in-class global employment solutions provide the best experience for your workers. Our ironclad intellectual property protections and industry-leading security guarantee give you peace of mind across the globe. Best of all, Remote never charges percentages or fees: one low flat rate helps you control your budget so you can focus on growing your business.
Remote San Francisco, CA United States
Rheinschrift Language Services
Outstanding localization requires world-class experience. Rheinschrift gives your business a native voice in the German-speaking world. We offer more than 26 years’ experience providing translations and localizations for software and hardware manufacturers as well as for the sectors of business, technology, legal matters and medicine/medical
applications. Our ISO 17100 and ISO 18587 certified services also range from glossaries, post-editing, project management and desktop publishing services to many other related services. Rely on Rheinschrift to deliver the most competent translations and meet your deadline, whatever it takes.
Languages: German to/from major European languages
Rheinschrift Language Services Cologne, Germany
XTM International develops and sells XTM Cloud, an enterprise SaaS translation management system with an integrated computer aided translation tool. XTM’s mission is to help enterprises reach global markets more efficiently by automating and man-aging all aspects of the localization process. XTM Cloud employs AI to deliver advanced automation, has a well-developed REST API and out-of-the-box connectors for content management systems and machine translation systems. XTM’s flexible and automated workflow streamlines complex localization processes and supply chains while providing project managers with an up-to-date view of the project status. XTM Cloud is designed to be scalable, flexible and agile, with industry open standards at its core. Visit www.xtm.cloud for more.
XTM International Buckinghamshire, United Kingdom
+ 44 1753 480 479
Lionbridge partners with brands to break barriers and build bridges all over the world. For 25 years, we have helped companies connect with their global customers and employees by delivering translation and localization solutions in 350+ languages. Through our world-class platform, we orchestrate a network of passionate experts across the globe who partner with brands to create culturally rich experiences. Relentless in our love of linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Massachusetts, Lionbridge maintains solution centers in 26 countries. Languages: 350+.
Lionbridge Waltham, MA, United States
Reach Global Users in their Native Language
Smartling helps companies automate, manage and professionally translate content across all devices and platforms to deliver omni-channel brand experiences that facilitate global growth. Languages: Over 100 Languages.
Smartling New York, United States