Tetyana Struk

How did you first become aware of WL? What inspired you to get involved?

I first learned about WL during one of the conferences, either GALA or LocWorld. I spotted a WL table with a colorful banner at one of the lunches. The vibrant atmosphere there drew me in, and I approached the table. I was warmly invited to join the table and engage in the conversation, and I felt the energy and sense of belonging were contagious. I knew I had found my community.

From that moment, I made it my mission to launch a WL chapter in Ukraine. I wasn’t alone in this mission; a dedicated team quickly formed.

While it took us a couple of years to launch the chapter, it was an endeavor well worth the wait. The year 2020, amid the challenges posed by a global pandemic, saw the birth of WL Ukraine.

Since then, we’ve been tirelessly organizing numerous events, panel discussions, workshops, and networking and mentoring sessions. The experience has been nothing short of fulfilling, and I have cherished every moment.

You’re no stranger to balancing an immense amount of responsibility, having started your own company out of necessity since no one was hiring a mother of three. How and why did you add volunteer work to your plate on top of everything?

Balancing the responsibilities of starting my own company while being a mother of three was indeed challenging. However, my journey into volunteer work was a natural extension of my commitment to my profession and the values I hold dear.

When I began my entrepreneurial journey, it was out of necessity, driven by the realization that traditional employment avenues were not open to a young mother with three children. As I navigated the demanding world of entrepreneurship, I recognized the significance of giving back to the community. It became apparent that volunteering was not about adding more to my already full plate but about aligning my passions with meaningful actions that could benefit the industry and the community.

Volunteering offered a unique opportunity to share my knowledge and experiences while contributing to the growth and well-being of my professional community. It was a way to bridge the gap between my personal and professional life, allowing me to make a positive impact beyond the confines of my business.

I am aware that, for many young colleagues, I serve as a role model, demonstrating that it is indeed possible to harmonize the demands of family, career, and volunteer commitments. I make it clear to them that this journey may present challenges, but I also show that it is entirely achievable.

Working in Ukraine hasn’t been easy since the outbreak of war. Can you describe for us the experience of managing your family, business, and volunteer work, all while navigating the outbreak and developments of a years-long war?

Navigating the complexities of this life stage has required a delicate balance and strength. On one hand, I was a wife who spent a year gripped by fear for my husband on the frontline. He volunteered for the army during the first days of the war, and now I am supporting him through his treatment and rehabilitation process.

As a mother, I often feel helpless, understanding that it is beyond my power to ensure the safety and well-being of my children, whether during air raid attacks or the realization that my sons could be called to the army at any moment. Additionally, I see how my daughter is making tremendous efforts for a fresh start in Canada, where she left a flourishing career in Ukraine that was disrupted by the war.

On the other hand, as a business owner, I had to navigate the economic and logistical challenges of the ongoing war, keeping commitments to my clients and my team.

My commitment to volunteer work remained steadfast in these personal and professional responsibilities. Our leadership team at WL Ukraine has been doing an exceptional job in navigating the current challenges. Despite the obstacles, we managed to keep our weekly meetings going. These gatherings have become a safe space to unite, share experiences, and support one another throughout it all.

We may not have control over the external circumstances, but we can control how we support each other and keep a community that uplifts and empowers. We also make plans for the future. We absolutely refuse to let the difficulties of the present hinder our vision for a better tomorrow.

You care deeply about Ukraine, its culture, and its language. Tell us about what inspired those passions and how you pursue and advance those causes still today.

My love for Ukraine and its culture grew from my own journey of adaptation and appreciation. Living in Ukraine since I was 15, I developed a profound connection and admiration for its heritage and identity. Witnessing the challenges Ukraine faced during its history in fighting for its language and culture ignited my advocacy. It became clear that I wanted to participate in this effort to promote and preserve Ukraine’s linguistic and cultural heritage. I had pioneered Ukrainian localization at times when many customers thought that it was fine to use only Russian here, and I remember persuading nearly every person that it was a wrong approach at industry events years ago. Since then, I never stopped in my efforts.

I continue to promote Ukrainian language and culture through initiatives, including educational programs, cultural events, and my current work, where I contribute to Ukraine’s European integration efforts.

In addition to everything we’ve already discussed, you describe yourself as “an author, an educator, an advocate for Ukrainian culture, a humanitarian, and most recently, an integrator of Ukraine into the European context.” Can you tell us about the work you’ve undertaken in those categories?

I have worn many hats during my lifetime, and I am grateful for these opportunities.

As an educator, I have developed and delivered courses in translation and localization. These courses have not only provided students with essential knowledge but have also been tailored to meet industry needs, ensuring that graduates are well-prepared for the demands of the field. I have also actively evaluated curricula according to national quality standards.

Supporting this activity, I have authored books on translation and technology, including a university-level textbook on translation technologies. These books till now help students and professionals in the localization industry, contributing to their education and skill development.

As an advocate for Ukrainian culture, I have been actively involved in spreading awareness of our identity on a global scale. This includes presenting at international conferences to share Ukraine’s experiences and organizing cultural and educational events to showcase our unique pathway and enrich cross-cultural understanding.

In 2022, after a full-scale invasion of Russia in Ukraine, I embraced a humanitarian calling as a country program manager in Ukraine with CLEAR Global/Translators without Borders. Effective communication is crucial during times of crisis, and I have been committed to ensuring that language-related challenges are addressed to support humanitarian efforts.

In my most recent role, I actively advance Ukraine’s integration into the European context. I work on aligning Ukraine with European standards and values at the local level, fostering cultural exchange, and contributing to Ukraine’s European aspirations.

These roles and initiatives help me feel that I am positively impacting various facets of my professional life and beyond. It is a very important feeling to me.

What advice would you give a young professional about the value of giving back to their professional community?

Young professionals should recognize that giving back to their professional community is not just an act of kindness but an investment in your own growth. Contributing through mentorship, volunteering, or advocacy can inspire others and impact our industry. It enriches your professional journey, offering fulfillment and a deeper understanding of our field.

By actively engaging, you join a supportive network of like-minded individuals, advancing your career and your personal development. And the main thing, giving back is a rewarding part of your life, that makes it meaningful.

Anything else you want to add?

I want to emphasize the immense significance of our global connections within the localization community. These bonds extend far beyond professional networking; they have turned into genuine friendships and a continuous source of unwavering support, which is particularly invaluable during these challenging times of war.

Words cannot adequately convey the depth of gratitude for the heartfelt messages, offers of assistance, the willingness of our community members to open their homes and hearts during the initial months of the war, and the support activities to Ukraine run by our colleagues till now.

As we move forward, let us remember the power of unity within our industry. Together, we can continue making positive changes within our professional sphere and the world at large.