Tag: emerging markets
How Silicon Valley’s Cultural Blind Spot Excluded 4 Billion Users
The author examines why technology adoption in emerging markets has remained chronically low despite more than three decades of localization efforts. Using Indic languages as an example, he explains how he believes the failure began, why it has persisted for so long, and what it will take to finally resolve it.
What are the most important African languages in emerging markets?
Roughly 30% of the world’s languages are spoken in Africa. The continent has an estimated 2,000 languages from over 3,000 tribes and 55 countries. But what are the African languages widely spoken in the top-10 investment prospects?