Tag: Korea

West meets East: Personalizing for Asia

One size does not fit all. In this day and age, highly divergent markets have prevented companies from adhering to one fixed formula. When setting out to conquer a new business environment, companies must reengineer their structure and align their business models to local market imperatives in order to remain relevant to end consumers. As...

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Building professional relationships in Asia

It is true that the Northeast Asian countries, particularly Korea, China and Japan, share a lot in common. In fact, it could be argued that when it comes to business culture, Asian cultures in general have higher degree of similarity between one another than countries in the West. However, as a business person in Korea who...

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