Arle Lommel
Reconstructing Travel and Leisure
Life will never be the same again for anyone on the planet after this past year — and especially for anyone working in the travel and leisure industry, international or domestic. However, as this sector begins to look forward to reconstructing, multilingual offerings should be part of most organization’s portfolios, even in the case of much domestic travel.
Simple Steps to Improve Game Localization
Localizing gaming applications is very different from typical enterprise applications in many ways. It poses particular challenges that may not apply to other kinds of content. Many games work because they succeed in building a compelling and immersive experience in a virtual world, one that engages and sustains a sense of believability throughout gameplay. Subpar localization that jars users out of the story can annoy gamers and create a poor experience.
Aiming high in Japan for successful localization
Focus
Aiming high in Japan for successful localization
MT use in China
Arle Lommel is a senior analyst for
Common Sense Advisory (CSA Research).
Arle Lommel
Arle Lommel is a...
When internationalization isn’t enough
Focus
When internationalization isn’t enough
Arle Lommel
Arle Lommel is a senior analyst for Common Sense Advisory (CSA Research).
Arle Lommel
Arle Lommel is a senior analyst for Common...
The Online Economic Importance of Japanese
Focus
The Online Economic Importance of Japanese
Linguistic quality issues create opportunity for those who rise to the challenge
Demystifying the Chinese Language Market
Arle Lommel
Arle Lommel is...