The spread of COVID-19 has significantly changed how we do business. France's national holiday, Bastille Day, was celebrated this July 14 not with the usual parade, but with an 8 billion euro raise for health care workers.
Experiential marketing is a tactic that goes beyond promoting a brand’s products or services. In this form of marketing, the consumer doesn’t sit passively and listen to the marketer’s message like in the case of traditional TV, radio and newspaper ads. This kind of marketing involves engaging the target customers thoroughly and exciting their five senses.