Christian A. Kruse
Christian A. Kruse is a marketing and business expansion expert for Asian markets. Based in China, he has helped many companies expand in China, Singapore, Japan, the Philippines, and elsewhere. He has experience working in a range of industries and providing technical support in topics such as business growth, market expansion, and product development. Currently, he is also serving as an expert at GlobalizationPedia and provides technical advice for its China EOR solutions targeting US-based international businesses.
The COVID-19 lessons businesses must learn
The spread of COVID-19 has significantly changed how we do business. France's national holiday, Bastille Day, was celebrated this July 14 not with the usual parade, but with an 8 billion euro raise for health care workers.
How experiential marketing is gaining momentum
Experiential marketing is a tactic that goes beyond promoting a brand’s products or services. In this form of marketing, the consumer doesn’t sit passively and listen to the marketer’s message like in the case of traditional TV, radio and newspaper ads. This kind of marketing involves engaging the target customers thoroughly and exciting their five senses.