Author Archives: Christian A. Kruse

Christian A. Kruse

About Christian A. Kruse

Christian A. Kruse is a marketing and business expansion expert for Asian markets. Based in China, he has helped many companies expand in China, Singapore, Japan, the Philippines, and elsewhere. He also works for BeTranslated, providing specialized localization and translation services for companies in need.

How experiential marketing is gaining momentum

Experiential marketing is a tactic that goes beyond promoting a brand’s products or services. In this form of marketing, the consumer doesn’t sit passively and listen to the marketer’s message like in the case of traditional TV, radio and newspaper ads. This kind of marketing involves engaging the target customers thoroughly and exciting their five senses.

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