Author Archives: Erica Haims

Erica Haims

About Erica Haims

Erica Haims has held long-term roles at Atlantic Records and Apple. She recently launched Haims Consulting to assist brands with their global marketing execution.

Careful globalization navigation

Besides effectively reaching your target audience when successfully localizing your content, what legal, licensing and political conflicts may be triggered? Consider timing, the human element and investigate country-specific regulations around use of language when going global.


Why the language service industry provides better opportunities for entrepreneurial women than other professional services

Guest post by Isabella Moore, Former President, British Chamber of Commerce Happy International Women’s Day! This year, there has already been significant debate around the need to accelerate gender parity. Having worked in the language service industry for more than three decades I have witnessed a significant increase in the number of female owned language...