John Yunker
John Yunker, co-founder of Byte Level Research, has consulted with many of the world’s largest multinational corporations, providing web globalization training and benchmark services. He has authored 20 annual editions of the Web Globalization Report Card.
Five Rookie Mistakes to Avoid When Taking a Website (or App) Global
A web globalization consultant describes the top five most common website and app localization mistakes to avoid in order to increase user engagement and create a positive user experience. These include underlocalization, overlocalization, and use of inappropriate photographs.
Five Web Globalization Best Practices That Have Stood the Test of Time
For 20 years, John Yunker has benchmarked the websites of the leading global brands in the annual Web Globalization Report Card. In this article, he highlights the best practices that resonate as strongly today as they did two decades ago.
Think Socially; Act Locally
Accordingly, companies invest heavily in creating content specifically for social media platforms such as Facebook, Twitter, YouTube, and TikTok — because that’s where the people are. According to research from Statista, internet users world-wide spend an average of nearly two and a half hours on social media every day.
The Connective Multilingual Internet
If the past year has taught us anything, it is how connected the world is, for better and for worse. In only a few short months, a virus encircled the planet, shutting down nearly every border along the way.
What the best global websites have in common
Business
What the best global websites have in common
John Yunker
John Yunker is author of Think Outside the Country: A Guide to Going Global and Succeeding...
Web globalization lessons from Wikipedia
Business
Web globalization lessons from Wikipedia
John Yunker
John Yunker
John Yunker is author of Think Outside the Country: A Guide to Going Global and Succeeding in the...