Kah Hui Teo
Culturalization, game localization and China
The video game industry is a multi-billion dollar industry and one of the pillars of the global entertainment industry. Based on a report released in April 2018 by Newzoo, the global games market is expected to grow with a compound annual growth rate of +11% in the ten-year period from 2012 through 2021 and is expected to generate a total of $137.9 billion in 2018.