Lee Densmer
Lee Densmer has 23 years of experience in the language services industry as a client services manager, product marketer, solutions architect, and content marketer. She owns Globia Content Marketing, an agency providing content marketing consulting, editorial planning, and content development to LSPs in the US.
Why Differentiation Is So Hard
Language service providers often use the same tone of voice, describe their similar services in the same way, and list the same differentiators. Densmer and Moore share their tips on how to stand out amongst the competition by highlighting your company’s mission, personality, and points of difference.