Libor Safar
7 Ways to Make Localization Essential for Marketing
Let's face it: Marketing and localization occasionally have an uneasy relationship. And that’s even if organizations have their marketing localization support well set up, whether through a dedicated in-house team or an external partner. This is often because these two teams have divergent goals, different mindsets, or just speak a different language (pun intended).
The Global Marketing Flywheel
FOCUS
The Global Marketing Flywheel
How to think about international growth in a changing world
By Libor Safar
T
here’s been a recent shift in marketing circles from talking about...
How well does the modern marketing toolbox support localization?
Business
How well does the modern marketing toolbox support localization?
Libor Safar
Libor Safar is marketing director at RWS Moravia. He has over 20 years’ experience in...
Localizing Employee Communications
Everyone at least slightly involved in the language industry is acutely aware of the fact that local language is critical for products to sell and for ideas to spread. But one final frontier seems to be uncharted: corporate content.